Product Analytics Lead

We are seeking a Product Analytics Lead to develop and manage product analytics capabilities using PostHog or similar platforms such as Amplitude or Mixpanel. This role involves close collaboration with Product Managers, business stakeholders, developers, and data teams to transform business questions into measurable product metrics. The successful candidate will ensure precise event tracking, analyze user behavior, and provide actionable insights that drive informed product decisions.

Key Responsibilities:
- Own and configure the product analytics platform, preferably PostHog, including event tracking, user identification, session replay, feature flags, privacy controls, and analytics setup.
- Develop dashboards, funnels, cohorts, retention analyses, and other product analytics views to answer critical business and product questions and support data-driven decision-making.
- Collaborate with Product Managers and business stakeholders to understand key decision points and translate these into measurement plans, event definitions, properties, and tracking requirements.
- Partner with developers to define and review analytics instrumentation, ensuring accurate tracking across web and mobile applications.
- Utilize SQL and backend data sources to analyze user behavior, validate analytics data, identify discrepancies, and resolve data quality issues.
- Establish and maintain event taxonomy, naming conventions, data dictionaries, tracking standards, and overall analytics governance.
- Train and empower Product Managers and other stakeholders to perform self-service analysis and effectively leverage product analytics tools.
- Communicate product insights, performance trends, friction points, and opportunities clearly to business and leadership teams.

Required Qualifications:
- Minimum of 4 years of relevant experience in Product Analytics, Product Data Analytics, Data Analytics, Analytics Engineering, or a related field.
- Hands-on experience with product analytics platforms such as PostHog, Amplitude, or Mixpanel.
- Strong proficiency in SQL for data analysis, investigation, and reconciliation with backend systems.
- Demonstrated experience defining product metrics, event tracking, measurement plans, and instrumentation requirements.
- Solid understanding of product analytics concepts including funnels, cohorts, retention, user journeys, feature adoption, and behavioral analysis.
- Proven ability to build dashboards and present analytical insights that support product or business decisions.
- Comfortable working closely with Product Managers, developers, and business stakeholders.
- Ability to review and understand analytics implementation on web and mobile platforms.
- Excellent analytical and problem-solving skills with the ability to translate business questions into measurable analytics requirements.
- Strong communication and stakeholder management skills.

Preferred Qualifications:
- 2 to 4 years of hands-on experience specifically with PostHog.
- Experience setting up PostHog or another product analytics platform from the ground up for a production environment.
- Familiarity with web and mobile analytics implementations.
- Experience reconciling product analytics data with backend databases, CRM, or support systems.
- Basic knowledge of JavaScript, Swift, or Kotlin to review analytics and tracking implementations.
- Experience establishing analytics governance, including event taxonomies, naming conventions, and data dictionaries.
- Experience training Product Managers or business users on self-service analytics.

Work Schedule:
The role requires availability from 1 PM to 10 PM.

This position offers an excellent opportunity for an experienced analytics professional to lead product analytics efforts, influence product strategy, and work within a collaborative, cross-functional environment.