Product Analytics Lead

We are looking for a Product Analytics Lead to spearhead the development and management of product analytics capabilities using PostHog or similar platforms like Amplitude or Mixpanel. This role requires close collaboration with Product Managers, business stakeholders, developers, and data teams to convert business questions into measurable product metrics. The ideal candidate will ensure precise event tracking, analyze user behavior, and provide actionable insights that influence product decisions. Strong hands-on expertise in product analytics, SQL, instrumentation, dashboard creation, and data validation is essential. The candidate should be comfortable working alongside technical teams and reviewing tracking implementations to maintain data integrity.

Key Responsibilities
- Own and configure the product analytics platform, preferably PostHog, including event tracking, user identification, session replay, feature flags, privacy controls, and analytics settings.
- Develop dashboards, funnels, cohorts, retention analyses, and other product analytics views that address business and product questions to support data-driven decision-making.
- Collaborate with Product Managers and stakeholders to understand critical questions and translate them into measurement plans, event definitions, properties, and tracking requirements.
- Partner with developers to define and review analytics instrumentation, ensuring accurate tracking across web and mobile applications.
- Utilize SQL and backend data sources to analyze user behavior, validate analytics data, identify discrepancies, and resolve data-quality issues.
- Establish and maintain event taxonomy, naming conventions, data dictionaries, tracking standards, and analytics governance.
- Train and enable Product Managers and stakeholders to perform self-service analysis and effectively use product analytics tools.
- Communicate product insights, performance trends, friction points, and opportunities to business and leadership teams.

Required Qualifications
- Minimum 4 years of relevant experience in Product Analytics, Product Data Analytics, Analytics Engineering, or related fields.
- Hands-on experience with product analytics platforms such as PostHog, Amplitude, or Mixpanel.
- Strong SQL skills for data analysis, investigation, and reconciliation with backend data.
- Proven experience defining product metrics, event tracking, measurement plans, and instrumentation requirements.
- Solid understanding of product analytics concepts including funnels, cohorts, retention, user journeys, feature adoption, and behavioral analysis.
- Experience building dashboards and presenting analytical insights to support product or business decisions.
- Ability to collaborate effectively with Product Managers, developers, and business stakeholders.
- Competence in reviewing analytics implementation in web and mobile applications.
- Strong analytical and problem-solving skills with the ability to translate business questions into measurable analytics requirements.
- Excellent communication and stakeholder management skills.

Preferred Qualifications and Benefits
- 2 to 4 years of hands-on experience specifically with PostHog.
- Experience setting up PostHog or another product analytics platform from scratch for a production environment.
- Familiarity with web and mobile analytics implementations.
- Experience reconciling product analytics data with backend databases, CRM, or support systems.
- Basic knowledge of JavaScript, Swift, or Kotlin to review analytics/tracking implementations.
- Experience establishing analytics governance, event taxonomies, naming conventions, and data dictionaries.
- Proven ability to train Product Managers or business users on self-service analytics.

Additional Information
The role requires working onsite with hours from 1 PM to 10 PM. The salary range offered is competitive and commensurate with experience.

About Us
PureLogics is a full-service technology company with a presence in the USA, UAE, and Lahore. With over 18 years of experience, we have evolved from a small team into a well-established technology hub. We hold CMMI Level 2 and ISO certifications and are recognized AWS consulting partners. Our success stems from assembling a team of high performers dedicated to delivering excellence for elite clients. We offer young and enthusiastic professionals the chance to work on challenging projects under expert mentorship, paving the way for a promising career.

Employee Benefits
- Annual paid leaves and leave encashment
- Paid certifications
- Health and life insurance
- Provident fund
- Child education program
- Referral bonus program
- Car and bike finance program
- Monthly achievement rewards
- Public holiday and weekend compensation