Product Analytics Lead (Posthog Expert)

PureLogics is seeking an experienced Product Analytics Lead to join their team in Lahore. This full-time role operates from 1 PM to 10 PM and requires a minimum of four years of experience in product or data analytics. The ideal candidate will take ownership of product analytics platforms, driving data-driven decision-making by translating complex business questions into actionable insights. This role involves close collaboration with product managers, developers, and business stakeholders to ensure accurate tracking and meaningful analysis of user behavior across web and mobile applications.

Key Responsibilities

- Own and configure PostHog or similar product analytics platforms to support product data needs.
- Define event tracking strategies, measurement plans, key metrics, and instrumentation requirements.
- Build and maintain dashboards, funnels, cohorts, and retention analyses to monitor product performance.
- Collaborate with product managers, developers, and business stakeholders to convert business questions into measurable insights.
- Review analytics instrumentation regularly to ensure accurate tracking across web and mobile platforms.
- Utilize SQL and backend data sources to analyze user behavior and validate analytics data integrity.
- Identify and resolve data quality issues by working closely with technical teams to address discrepancies.
- Establish event taxonomies, naming conventions, tracking standards, and analytics governance frameworks.
- Present product insights, trends, friction points, and growth opportunities to stakeholders clearly and effectively.

Required Qualifications

- Minimum of 4 years of professional experience in Product Analytics, Product Data Analytics, or Data Analytics roles.
- Hands-on experience with PostHog is highly preferred.
- Familiarity with alternative analytics tools such as Amplitude or Mixpanel is also valued.
- Strong proficiency in SQL for data querying and analysis.
- Proven experience in event tracking, analytics instrumentation, and developing measurement plans.
- Deep understanding of funnels, cohorts, retention metrics, user journeys, and feature adoption analysis.
- Demonstrated ability to build dashboards and deliver actionable product insights.
- Excellent collaboration skills with product managers, developers, and business stakeholders.
- Strong analytical thinking, communication, and stakeholder management capabilities.

Preferred Qualifications and Additional Benefits

Experience setting up PostHog from scratch and implementing web and mobile analytics will be considered a significant advantage. Candidates with this expertise will be well-positioned to contribute immediately to PureLogics’ analytics maturity and product optimization efforts.

This position offers the opportunity to work in a dynamic environment where data-driven product development is a priority. The role provides exposure to cutting-edge analytics tools and the chance to influence product strategy through insightful data analysis.

PureLogics encourages qualified candidates with relevant experience and a passion for product analytics to apply and contribute to their growing team in Lahore.