Product Designer

easypaisa is Pakistan’s first digital bank and a pioneer in transforming the country’s digital financial ecosystem. Supported by prominent shareholders including Telenor Group, a leading telecom operator in Asia and the Nordics, and Ant Group, the company behind Alipay, easypaisa provides secure and convenient financial services to millions across Pakistan. The User Experience Design team plays a crucial role in shaping the customer journey across easypaisa’s digital platforms. We are looking for a Product Designer with a strong background in fintech to create meaningful product experiences that benefit both users and the business.

Key Responsibilities
- Align design work with easypaisa’s overall design and customer experience strategy.
- Collaborate closely with Product Managers to define problems, establish success metrics, and determine product scope.
- Utilize data and user research to guide design decisions and evaluate their impact.
- Design end-to-end fintech journeys covering payments, onboarding, lending, and savings.
- Engage directly with users and merchants to test concepts early and refine designs based on feedback.
- Develop UX concepts such as user flows and use cases to support product development.
- Contribute to and continuously improve the easypaisa design system.
- Work cross-functionally with Product, Technology, Research, Business, and Marketing teams to ensure cohesive outcomes.
- Partner with development teams to guarantee accurate implementation of designs.
- Take ownership of design quality assurance for assigned products before launch.
- Prioritize user value by ensuring design solutions address both customer needs and business goals.
- Demonstrate full proficiency in Figma and other relevant design tools.
- Create wireframes, interactive prototypes, and high-fidelity UI designs to communicate and validate concepts.
- Maintain clear design specifications and annotations to facilitate smooth handoffs to developers.
- Stay informed about emerging design trends, fintech innovations, and UX best practices to continually enhance product quality.

Required Qualifications
- Bachelor’s degree in Design, Computer Science, Psychology, Human Factors, or a related discipline, or equivalent practical experience.
- Minimum of 5 years’ experience in product design, with a strong focus on fintech, banking, or digital payments products.
- Proven expertise in building and maintaining design systems.
- Ability to frame product challenges clearly and make data-driven design decisions.
- Skilled in user research methodologies, wireframing, prototyping, and usability testing.
- Advanced proficiency in Figma, including preparing detailed design specifications and documentation for development teams.

Preferred Qualifications and Competencies
- Strong product sense combined with analytical thinking skills.
- Excellent communication and presentation abilities.
- Collaborative team player comfortable working across multiple departments.
- Deep understanding of UX documentation and annotations to support implementation.
- Passionate about delivering outstanding user experiences with a keen eye for current design trends.
- Effective problem solver who can simplify complex user journeys.
- Meticulous attention to detail and dedication to maintaining design consistency and quality.

This role offers the opportunity to contribute to a leading digital bank’s growth while working in a dynamic environment that values innovation, user-centric design, and cross-functional collaboration.