Product Manager Digital App

Product Manager – Digital App
The Product Manager for the Digital App will take full ownership of the Bank’s Retail Digital Application, driving product strategy, customer experience, feature development, and performance optimization. This role ensures the app delivers a seamless, intuitive, and secure banking experience that supports customer acquisition, activation, engagement, retention, and digital adoption. The position aligns closely with the Bank’s Retail Banking strategy to enhance digital engagement and deliver innovative solutions to customers.

Key Responsibilities
- Manage and execute the product roadmap for the Retail Digital App.
- Own and optimize customer journeys including onboarding, account management, payments, transfers, cards, deposits, financing, and servicing functionalities.
- Define, prioritize, and document product requirements, user stories, and feature enhancements.
- Collaborate with cross-functional teams such as Design, Technology, Operations, Risk, Compliance, and Customer Experience to deliver new capabilities.
- Continuously improve app usability, functionality, and customer engagement through iterative enhancements.
- Monitor app performance metrics including adoption rates, customer activity, and transaction trends.
- Analyze customer feedback, app reviews, behavior patterns, and usage analytics to inform product decisions.
- Support the development of self-service and digital servicing features to empower customers.
- Manage the product backlog and facilitate Agile delivery processes.
- Lead User Acceptance Testing (UAT), business validations, and ensure implementation readiness.
- Conduct competitor benchmarking and market research to identify opportunities for innovation.
- Ensure app journeys align with customer lifecycle stages and proposition strategies.
- Coordinate app releases and product launches with all relevant stakeholders.
- Track key performance indicators such as active users, engagement levels, transaction volumes, app ratings, and digital conversion rates.
- Ensure compliance with regulatory requirements including SBP regulations, data privacy, and Shariah principles.
- Support integration with fintech ecosystems, payment providers, and strategic partners.
- Prepare detailed product performance reports, dashboards, and presentations for management.
- Work closely with the Customer Experience team to monitor feedback, identify pain points, and implement improvements across customer journeys and service touchpoints.

Required Qualifications
- 5 to 8 years of experience in Digital Banking, Mobile App Product Management, Retail Banking, Fintech, Customer Experience, or Digital Transformation.
- Proven experience managing customer-facing digital applications and mobile banking platforms.
- Bachelor’s degree in Business Administration, Finance, Computer Science, Information Systems, Engineering, or a related field.
- Strong understanding of Agile and Scrum methodologies, product analytics, and KPI management.
- Demonstrated ability in stakeholder management, business analysis, and regulatory compliance.

Preferred Qualifications
- MBA or relevant postgraduate qualification is highly desirable.
- Experience in Islamic Banking will be considered an advantage.

Raqami Bank is committed to equal opportunity employment and encourages applications from all qualified candidates, including Persons with Disabilities (PWDs). The Bank fosters an inclusive workplace where diversity is valued and everyone has the opportunity to succeed.