Product Marketer

This role blends strategic planning with hands-on execution across multiple digital marketing disciplines, including performance marketing, SEO, content, social media, email marketing, marketing automation, analytics, and demand generation. The position requires close collaboration with leadership, sales, design, content, and technology teams to transform digital channels into measurable business outcomes that support overall business growth.

Key Responsibilities

- Develop and implement integrated digital marketing strategies that align with business and revenue objectives, leveraging competitor analysis, market research, keyword insights, audience targeting, and channel performance data.
- Plan and manage B2B demand generation campaigns across platforms such as Google, LinkedIn, Meta, and other relevant channels to drive qualified traffic, leads, opportunities, and pipeline growth through both paid and organic acquisition methods.
- Create and refine SEO strategies aimed at increasing organic visibility, attracting qualified traffic with commercial intent, and identifying opportunities to enhance presence across search engines and emerging AI platforms.
- Design and optimize lead generation funnels, managing prospects from initial engagement through MQL, SQL, and opportunity stages to maximize conversion rates.
- Oversee content distribution across multiple channels including the website, social media, email, search, and AI-driven discovery platforms to ensure consistent messaging and audience engagement.
- Build and continuously optimize landing pages, conversion journeys, lead magnets, and other digital assets, employing A/B testing and data-driven experimentation to improve messaging, audience targeting, creatives, offers, and campaign performance.
- Manage email marketing and marketing automation campaigns, including audience segmentation, lead nurturing, personalization, and timely follow-ups to enhance lead lifecycle management.
- Monitor and analyze campaign performance metrics such as attribution, cost per lead (CPL), conversion rates, ROI, and pipeline contribution using tools like GA4, Google Tag Manager, Search Console, CRM systems, and advertising platforms.
- Establish comprehensive reporting frameworks and dashboards that provide clear visibility into marketing effectiveness and business impact.
- Collaborate closely with content, creative, product, and development teams to launch and optimize campaigns, while exploring new tools, automation techniques, and AI capabilities to boost marketing efficiency.
- Support brand positioning and digital communication efforts for technology and software development services across international markets.

Required Qualifications

- 3 to 4 years of experience in digital marketing with proven ownership of paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management and campaign optimization.
- Hands-on SEO expertise encompassing technical SEO, on-page optimization, and content-driven organic growth strategies.
- Proficiency in using GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.
- Experience with marketing automation and CRM platforms such as HubSpot, ActiveCampaign, Pipedrive, or equivalent, focusing on segmentation, nurturing, and lead lifecycle management.
- Demonstrated ability to build and optimize landing pages and conversion funnels using a testing-led approach to conversion rate optimization (CRO).
- Strong written and verbal communication skills in English, with experience marketing to international audiences.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools to Work With

Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, Google Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft Clarity, Zapier, n8n, along with other marketing automation, analytics, CRM, and AI tools.

This role offers the opportunity to own digital strategy, demand generation, and performance marketing end-to-end, spanning SEO, content marketing, paid media, email marketing, marketing automation, conversion rate optimization, analytics, B2B lead generation, AI search, GEO targeting, and the broader marketing technology stack.