Product Marketing Executive - AI Solutions

Programmers Force is seeking a Product Marketing Executive to spearhead the go-to-market initiatives for its AI-powered product portfolio. This role involves transforming complex AI technologies into compelling, customer-centric value propositions. The successful candidate will collaborate closely with product management, engineering, sales, and leadership teams to successfully launch and expand AI solutions across diverse industries.

Key Responsibilities

- Develop clear and impactful positioning and messaging for AI-driven products tailored to multiple industry verticals.
- Design and execute go-to-market strategies and launch plans for new AI solutions.
- Translate sophisticated technical AI capabilities into easily understandable, customer-focused benefits.
- Conduct thorough market research, including customer and user interviews, to gather actionable insights.
- Define target market segments, buyer personas, and detailed buying journeys.
- Create sales enablement tools and customer-facing content such as presentations, one-pagers, case studies, and website copy.
- Analyze competitive landscape and emerging market trends to inform strategic decisions.
- Craft industry-specific narratives that promote AI adoption and demonstrate value.
- Measure the effectiveness of go-to-market efforts using pipeline development, adoption rates, and revenue metrics.
- Collaborate effectively with cross-functional teams including product, engineering, sales, creative marketing, and executive leadership.

Required Qualifications

- Minimum of 3 years’ experience in product marketing, solutions marketing, or technology marketing roles.
- Proven experience marketing SaaS, enterprise software, cloud platforms, AI, or related technology products.
- Strong understanding of AI concepts such as Generative AI, Large Language Models (LLMs), AI agents, and automation technologies.
- Demonstrated ability to simplify and communicate technical concepts to business stakeholders.
- Experience in developing and executing go-to-market strategies from initial concept through launch.
- Excellent skills in customer research and storytelling to engage target audiences.
- Experience collaborating with cross-functional teams to achieve business objectives.
- Superior written and verbal communication skills.

Compensation and Work Location

The position offers a competitive monthly salary ranging from Rs 200,000 to Rs 300,000. This is an in-person role, requiring the candidate to work onsite.

This opportunity is ideal for a motivated marketing professional passionate about AI technology and eager to drive product success through innovative marketing strategies.