Product Marketing Executive (B2B SaaS)

Programmers Force is looking for a skilled Product Marketing Executive to lead the positioning, messaging, and go-to-market strategies for our AI-driven products across various industries. This role combines technical expertise with storytelling, requiring the ability to simplify complex AI technologies into clear and compelling value propositions. The successful candidate will drive the entire go-to-market process, from initial concept through to product launch, working closely with multiple teams to ensure successful adoption and revenue growth.

Key Responsibilities

- Develop clear and impactful positioning and messaging for AI-powered products tailored to different industries.
- Design and execute go-to-market strategies, including hype marketing, to generate excitement and demand for new AI solutions.
- Translate complex AI capabilities into customer-centric value propositions that resonate with target audiences.
- Conduct thorough market research and engage in customer and user interviews to gather insights.
- Define target market segments, buyer personas, and detailed buying journeys to guide marketing efforts.
- Create sales enablement tools and customer-facing content that support the sales process.
- Collaborate closely with Product, Engineering, Sales, Creative Marketing, and Leadership teams to align strategies and execution.
- Analyze the competitive landscape and monitor market trends to inform positioning and strategy.
- Develop industry-specific narratives that promote AI adoption and demonstrate business impact.
- Measure the effectiveness of go-to-market activities by tracking pipeline development, product adoption, and revenue metrics.

Required Qualifications

- Minimum of 3 years’ experience in product marketing, solutions marketing, or technology marketing roles.
- Proven experience marketing SaaS, enterprise software, cloud, AI, or other technology products.
- Strong understanding of AI technologies, including Generative AI (GenAI), large language models (LLMs), AI agents, and automation.
- Ability to communicate complex technical concepts clearly to business and non-technical audiences.
- Demonstrated success in developing and executing go-to-market strategies from concept through launch.
- Excellent skills in customer research and storytelling to create engaging narratives.
- Experience collaborating effectively with cross-functional teams.
- Outstanding written and verbal communication abilities.

Compensation and Work Location

The position offers a competitive monthly salary ranging from Rs150,000 to Rs250,000. This is an in-person role, requiring the candidate to work onsite.

This opportunity is ideal for a marketing professional passionate about AI and technology, who thrives in a dynamic environment where innovation and clear communication drive business success.