Product Marketing & Growth Manager/Lead

sïParadigm Diagnostic Informatics

Islamabad , Pakistan

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This role is responsible for owning the positioning, packaging, and go-to-market strategy for AI-enabled healthcare and diagnostic products. The successful candidate will translate clinical, customer, and technical capabilities into market-ready offerings that drive adoption and growth. This involves conducting market research, engaging with customers, building partnerships, developing proposals, exploring funding opportunities, and leading strategic initiatives across the healthcare and health-tech ecosystem. Collaboration with Product, Technology, Sales, and Marketing teams is essential to facilitate Agile delivery and ensure products are both technically sound and commercially viable. Acting as a liaison between technical teams and the market, this role uses customer feedback, competitive insights, and product performance data to shape the product roadmap and support sustainable growth.

Key Responsibilities

- Translate business, clinical, and customer needs into clear product requirements, user stories, and a prioritized product roadmap for the technical team.
- Own product packaging including positioning, messaging, pricing, and value proposition for AI-enabled healthcare and diagnostic products and services.
- Define and execute go-to-market (GTM) strategies for product launches, including development of collateral, demos, pilots, and sales enablement materials tailored to healthcare buyers.
- Develop a deep understanding of the healthcare and diagnostics domain through market and competitor research to identify product differentiation.
- Identify and pursue new business, partnership, and growth opportunities within the healthcare and health-tech market and ecosystem.
- Build and manage relationships with partners, clients, and ecosystem stakeholders; represent the company at industry events and networking forums.
- Ensure all products and communications comply with regulated healthcare standards, including sensitivity to patient data privacy and regulatory compliance.
- Serve as the bridge between technical teams and business/sales units to ensure products are both technically ready and commercially sellable.
- Monitor product adoption, gather customer feedback, track pipeline and product performance, and incorporate insights into the product roadmap.
- Demonstrate a proven track record of driving product growth, market adoption, customer acquisition, and revenue growth in a product-led or technology-driven environment.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Computer Science, or a related field; strong technical literacy in AI is highly preferred.
- Minimum of 6 years’ experience in product management, product marketing, go-to-market strategy, or growth roles, ideally within AI, software, or health-tech sectors.
- Familiarity with AI/ML concepts, data pipelines, and the software development lifecycle.
- Excellent communication, positioning/storytelling, negotiation, and cross-functional stakeholder management skills.
- Interest in or exposure to healthcare, health-tech, medical diagnostics, or life sciences.
- Experience using delivery tools such as Jira, Confluence, or Trello.
- Prior experience in product management, product marketing, or growth roles within healthcare, health-tech, diagnostics, or SaaS product companies.
- Understanding of healthcare data privacy and compliance requirements (e.g., HIPAA) and knowledge of clinical or laboratory workflows.
- An existing professional network within the healthcare, technology, or startup ecosystems.

No preferred qualifications or benefits were specified for this position.