Production Associate

Lahore University of Management Sciences (LUMS)

Lahore , Pakistan

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This role involves managing the entire production process for LUMSx’s digital learning content, from filming course lectures and marketing materials to post-production editing. The ideal candidate will combine technical skills with creative storytelling to produce engaging, high-quality multimedia content that aligns with pedagogical goals and institutional branding. This position requires a proactive and innovative professional who can work collaboratively with various stakeholders to enhance the digital learning experience.

Key Responsibilities

- Film and edit academic, instructional, and promotional videos, including course content, testimonials, event highlights, interviews, and social media reels.
- Support both studio and on-location shoots, handling multi-camera setups and green screen productions as needed.
- Capture photography and video coverage of faculty sessions, events, and other LUMSx activities.
- Perform comprehensive post-production tasks such as video editing, color correction, sound enhancement, and motion graphics creation.
- Ensure all multimedia outputs adhere to LUMSx’s branding guidelines, visual identity, and quality standards.
- Organize and maintain media assets, project files, and production archives for easy access and reuse.
- Contribute to creative brainstorming and visual storytelling strategies to support digital learning and marketing initiatives.
- Operate and maintain production equipment including cameras, lighting, and audio systems.
- Manage equipment setup and teardown for both studio and field productions.
- Research and implement new tools and technologies to improve production workflows and content quality.
- Collaborate closely with instructional designers, faculty members, and marketing teams to meet production needs.
- Travel to off-campus locations for shoots and production assignments when required.

Required Qualifications

- Bachelor’s (Hons) or Master’s degree in media production, media studies, performing arts, photography, film, or television.
- Minimum of one year of hands-on experience in videography, video editing, or multimedia production, preferably in educational, digital learning, or institutional content environments.
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom, Audition).
- Experience with DaVinci Resolve for advanced editing and color grading.
- Strong skills in video editing, sequencing, trimming, and post-production workflows.
- Competence in color grading, visual enhancement, audio editing, and sound design.
- Ability to create motion graphics and visual effects (VFX).
- Skilled in operating DSLR or mirrorless cameras and handling lighting setups and audio recording equipment (lavalier and boom microphones).

Preferred Qualifications and Attributes

- Experience with motion graphics, animation, or advanced post-production workflows is advantageous.
- A solid understanding of educational storytelling and instructional content design, particularly in simplifying complex concepts for clarity.
- Knowledge of branding principles, including consistent application of visual identity elements such as color palettes, typography, and tone.
- Strong creative instincts combined with excellent collaboration skills.
- Attention to detail, adaptability, proactiveness, and a commitment to continuous learning.

This position offers the opportunity to contribute meaningfully to innovative digital learning initiatives within a prestigious academic environment, working alongside a dynamic team dedicated to educational excellence.