Sales Promotion Officer

Professional Employers (Pvt) Ltd

Sahiwal , Pakistan

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Posted 6 hours ago Report Job

Professional Employers (Pvt) Ltd is seeking a dedicated Sales Promotion Officer with at least 2 years of experience in below-the-line (BTL) marketing within reputed FMCG companies. This role focuses on planning and executing field marketing activities to drive product awareness and sales growth through effective on-ground activation and monitoring. The ideal candidate efficiently coordinates with sales teams and vendors to ensure the achievement of key performance indicators while maintaining high standards of reporting and analysis. The Sales Promotion Officer plays a critical part in implementing successful promotional campaigns by conducting field audits, evaluating vendor capabilities, and performing detailed data analysis. Although this role does not involve managing a team, it demands strong communication, negotiation, and presentation skills to effectively liaise with internal stakeholders and external vendors. Proficiency in MS Office tools, especially Excel, is essential to support decision-making and deliver insightful project performance reports.
Responsibilities

Plan and execute below-the-line (BTL) marketing activities to enhance product visibility and sales impact.
Monitor daily and weekly project performances to ensure alignment with set targets and key performance indicators (KPIs).
Conduct regular field audits and back-checking to verify the effectiveness of activation programs.
Hire and onboard quality resources for various BTL projects, ensuring staff are competent and aligned with campaign goals.
Evaluate vendors based on their past performance and on-ground capabilities to maintain high standards and timely delivery.
Perform invoice audits upon project completion to verify accuracy and adherence to budget allocations.
Analyze zone-wise and town-wise project data to identify trends, opportunities, and areas for improvement.
Collaborate closely with sales teams for joint campaign planning and to synchronize promotional activities with sales objectives.
Report on competitor activities within assigned territories to inform strategic adjustments and maintain competitive advantage.
Prepare comprehensive reports and documentation detailing the progress and outcomes of promotional campaigns.
Utilize data analysis and MS Office tools to support decision-making and enhance overall effectiveness of marketing efforts.

Skills

Data Analysis Negotiation Reporting and Documentation Excel Vendor Management Field Marketing Customer Relationship Management Presentation Skills

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Sahiwal, Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Sep 25, 2026

Posting Date:

Aug 24, 2026

Professional Employers (Pvt) Ltd

· 51-100 employees - Sahiwal

PEOPLE delivers business, strategic and human capital solutions, which give a new life to your business and take your organization to a new growth trajectory. Our unique approach helps ensure that all levels of the organization work together to create an innovative, talent-powered organization, cutting out redundancies, ultimately helping our clients to achieve excellence in what they do.