MKTG is seeking a proactive and experienced Project Manager to lead and execute in-store brand activation programs based in Karachi. The ideal candidate will be responsible for managing all aspects of in-store activations, ensuring seamless execution and effective retail presence for various established brands. This role requires a strong understanding of the local retail environment and hands-on experience in coordinating brand ambassador programs within retail outlets. The position offers a monthly salary package of PKR 100,000 and reports directly to the Karachi office.
Key Responsibilities
- Manage and oversee in-store brand activation programs from planning through execution.
- Coordinate with brand ambassadors and retail teams to ensure smooth implementation of activation activities.
- Monitor and analyze field data to track team productivity, identify gaps in execution, and optimize performance.
- Prepare detailed performance reports and provide actionable insights for continuous improvement.
- Utilize MS Excel extensively for field reporting, performance tracking, and data analytics.
- Collaborate with internal teams and stakeholders to align activation strategies with brand objectives.
- Ensure all in-store activities comply with company standards and deliver a consistent brand experience.
Required Qualifications
- Proven experience managing in-store brand ambassador programs and retail activations.
- Strong knowledge of Karachi’s retail landscape, including in-store markets and retail operations.
- Proficiency in MS Excel for data analysis, reporting, and performance monitoring.
- Excellent project management skills with the ability to coordinate teams and execute plans effectively.
- Analytical mindset to interpret field data and improve operational efficiency.
Preferred Qualifications and Benefits
- Experience working with established companies and recognized brands in retail activation roles.
- Immediate availability for hiring is preferred to meet urgent project timelines.
This role is specifically focused on in-store activations and retail execution, distinct from event management or outdoor promotional activities. Candidates with relevant experience who are ready to contribute to a dynamic retail marketing environment are encouraged to apply promptly.