Posted Mar 14, 2024 152 views
PureLogics is looking for a Digital Marketing Campaign Executive.
Key Responsibilities:
Paid Campaign Strategy:
- Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).
- Identify target audiences, keywords, and channels to maximize ROI.
Campaign Execution:
- Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.
- Create engaging ad creatives and ad copy tailored to each service category.
Budget Management:
- Effectively allocate and manage advertising budgets to achieve set KPIs and goals.
- Monitor daily spend and adjust budgets as necessary.
Performance Analysis:
- Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.
- Make data-driven adjustments to improve campaign effectiveness.
Keyword Research:
- Conduct keyword research and competitive analysis to identify high-performing keywords.
- Implement keyword optimization strategies for ad campaigns.
Ad Copywriting:
- Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.
A/B Testing:
- Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.
Required Skills:
Proven experience as a Digital Marketing Campaign Executive or similar role.
Proficiency in managing campaigns on Facebook, Instagram, Google Ads, and LinkedIn.
Hands-on experience with LinkedIn-targeted inboxing and automation tools.
Strong analytical skills with the ability to translate data into actionable insights.
Creative mindset with strong design and copywriting skills.
Exceptional project management and organizational abilities.
Excellent communication and interpersonal skills.
Google Ads and Facebook Blueprint certifications are a plus.
Required Experience:
Min 2 Years
About Us:
PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.
The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.
What are we offering?
Health Insurance
Provident Fund
Annual Paid Leaves
Compensation Plans
Paid Certifications & Training
Car Finance Program
Bike Finance Program
Child Education Program
Two Annual Trips
Stars Of the Month Rewards
Quarterly Meetups
Referral Bonuses
Birthday & Eid Gifts
Job Details
PureLogics
PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.
What is your Competitive Advantage?
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