Responsible for creating email marketing campaigns to promote company’s services. Determines target audience, devises a campaign, and launches an email campaign to generate leads for the company.
Responsibilities
Create email marketing campaigns to promote company’s services
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Proofread emails for clarity, grammar, and spelling
Create database of emails for lead generation
Follow up on interested respondents
Include persuasive 'call-to-action' in advertisements and promotions
Track and analyze direct and interactive marketing campaigns
Requirements
Proven work experience as an Lead Generation specialist
Candidate should have hands-on experience on related technologies and tools
Proficiency in marketing automation technology
Excellent written communication and copywriting skills
PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.