Posted May 13, 2026 56 views
Pursona is seeking a motivated Marketing Associate with at least one year of experience to join our dynamic marketing department. The ideal candidate will have strong expertise in content creation, social media management, campaign management, marketing automation tools, and market research. This role involves collaborating closely with a small team of two members to develop, implement, and analyze marketing strategies that enhance brand awareness and drive customer engagement. The Marketing Associate will play a key role in creating compelling marketing content and managing digital channels to contribute to the companys growth objectives.
The Marketing Associate oversees the day-to-day execution of marketing campaigns while providing leadership and guidance to a team of two persons. They will be responsible for researching market trends, analyzing consumer behavior, and identifying new opportunities to optimize marketing efforts. The role demands excellent organizational skills, creativity, and the ability to work in a fast-paced environment. The Marketing Associate must handle multiple projects simultaneously while ensuring alignment with Pursonas brand values and business goals.
Responsibilities
- Develop and implement content strategies across various marketing channels, including social media, email, and blogs.
- Manage social media accounts by creating, scheduling, and posting engaging content to increase follower engagement and brand visibility.
- Collaborate with the team to plan and execute marketing campaigns that align with company goals and target audiences.
- Utilize marketing automation tools to streamline campaign processes and monitor campaign performance metrics.
- Conduct market research and analyze data to identify trends, customer preferences, and competitor activities.
- Lead and support a small team of two marketing professionals by providing direction, mentoring, and feedback to optimize productivity.
- Coordinate cross-functional communication to ensure marketing initiatives are effectively integrated across departments.
- Monitor and report on marketing campaign effectiveness, providing insights and recommendations for improvement.
- Maintain up-to-date knowledge of the latest marketing technologies and best practices to implement innovative strategies.
- Assist in managing marketing budgets and timelines to ensure projects are completed on schedule and within financial constraints.
Skills
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