Rankdrill is seeking an experienced Backlinks / Link Building Specialist based in Mughalpura to join our dynamic digital marketing team. The ideal candidate brings 2 to 4 years of hands-on experience in link building and off-page SEO, demonstrating strong expertise in various link acquisition strategies such as guest posting, web 2.0 platforms, profile creation, forums, and article submission. This role focuses on enhancing our online presence by developing high-quality backlinks that improve search engine rankings, thereby driving organic traffic to our websites. The specialist must be detail-oriented and able to consistently meet daily targets and deadlines while maintaining backlink quality standards. The candidate does not manage a team but collaborates closely with SEO analysts and content marketers to identify link opportunities and optimize off-page SEO tactics. Proficiency in backlink research, anchor text optimization, and analyzing link profiles using SEO tools and Google Analytics is critical for success in this role. The role also requires strong research skills and familiarity with tools like Google Sheets or Excel to organize and track link-building activities effectively.
Responsibilities

Rank Drill is looking for an experienced Backlinks / Link Building Specialist with 2–4 years of practical experience in Off-Page SEO. The ideal candidate should have strong knowledge of link-building techniques and the ability to find and build relevant, high-quality backlinks for different websites and niches.

Key Responsibilities:
• Develop and implement effective backlink and off-page SEO strategies.
• Research and identify relevant, quality websites for link-building opportunities.
• Build backlinks through Guest Posts, Web 2.0, Forums, Profile Creation, Article Submission and other off-page techniques.
• Perform competitor backlink analysis and find new link opportunities.
• Check website relevance and quality before acquiring backlinks.
• Use appropriate and natural anchor text according to the SEO strategy.
• Maintain backlink records and campaign data in Google Sheets / Excel.
• Monitor published links and maintain accurate reports.
• Research different niches including business, e-commerce and service-based websites.
• Meet daily/weekly link-building targets while maintaining quality standards.

Requirements:
• 2–4 years of hands-on experience in Backlinks / Link Building.
• Strong understanding of Off-Page SEO and backlink strategies.
• Good knowledge of Guest Posting, Web 2.0, Forums, Profiles and Article Submission.
• Understanding of anchor text, keyword relevance and backlink quality.
• Basic knowledge of keyword research and On-Page SEO.
• Good research and communication skills.
• Ability to work independently and meet deadlines.

Location: Deira Gujra, Lahore
Job Type: Full-Time

Job Details

Total Positions:
1 Post
Job Type:
Job Location:
Gender:
No Preference
Minimum Experience:
4 Years
Apply Before:
Oct 20, 2026
Posting Date:
Sep 19, 2026

Rankdrill

· 11-50 employees - Lahore

Rankdrill is a digital marketing and SEO-focused company based in Lahore, Pakistan. We work on search engine optimization, website growth, link building, content marketing and other digital marketing activities to help businesses improve their online visibility and organic performance. We are continuously expanding our team and looking for motivated, skilled and career-focused individuals who want to build their expertise in SEO and digital marketing. Our opportunities include SEO internships, SEO experts, link builders, digital marketing and other related roles. If you are passionate about learning, working with digital marketing strategies and growing your professional skills, Rankdrill can be a great place to develop your career.

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