Link Builder / Backlinks Specialist – Thokar Niaz Baig

Join Rankdrill as a Link Builder / Backlinks Specialist, focusing on enhancing the company's online presence through strategic link building and backlink acquisition. This role involves analyzing backlink profiles, conducting outreach campaigns, and optimizing anchor texts to boost search engine rankings. The ideal candidate has 2 to 4 years of hands-on experience in off-page SEO techniques and a strong understanding of various backlink strategies such as guest posting, web 2.0 submissions, profile creation, article submissions, and forum engagements. This position demands independent management of backlink activities and excellent research skills to identify high-quality link prospects. At Rankdrill, you will work independently to plan and execute link building initiatives that align with SEO goals. Your expertise in competitor analysis and SEO tools will enable you to identify opportunities that improve domain authority and search visibility. You will engage in relationship building to facilitate outreach efforts and collaboration with website owners and bloggers. Success in this role requires attention to detail, strategic thinking, and a thorough understanding of anchor text optimization to build a natural link profile. The role does not involve managing a team but does require strong organizational and execution capabilities.
Responsibilities

Conduct thorough link prospecting to identify high-quality backlink opportunities relevant to our industry and target audience.
Plan and execute outreach campaigns to connect with webmasters, bloggers, and influencers for guest posting, article submissions, and other link building methods.
Analyze backlink profiles using SEO tools to evaluate link quality and discover new link acquisition opportunities.
Perform competitor backlink analysis to understand their strategies and identify gaps to capitalize on.
Develop and maintain relationships with media contacts, bloggers, and website owners to facilitate ongoing link building efforts.
Optimize anchor texts for backlinks ensuring alignment with SEO best practices while maintaining a natural link profile.
Manage backlink projects independently, setting priorities and timelines to meet SEO targets.
Utilize various off-page SEO techniques such as web 2.0, profile creation, forums, and article submissions to expand backlink diversity.
Monitor link building progress and provide regular reports on backlink acquisition performance and impact on search rankings.
Stay informed on the latest SEO trends and search engine algorithm changes affecting link building strategies.
Ensure all link building activities comply with search engine guidelines to avoid penalties.

Skills

Link Prospecting Backlink Analysis Competitor Analysis Anchor Text Optimization Guest Posting Web 2.0 Submission Profile Creation Article Submission Off-Page SEO Outreach campaigns Seo Tools Relationship Building Forum Participation SEO Reporting

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

4 Years

Apply Before:

Oct 25, 2026

Posting Date:

Sep 24, 2026

Rankdrill

· 11-50 employees - Lahore

Rankdrill is a digital marketing and SEO-focused company based in Lahore, Pakistan. We work on search engine optimization, website growth, link building, content marketing and other digital marketing activities to help businesses improve their online visibility and organic performance. We are continuously expanding our team and looking for motivated, skilled and career-focused individuals who want to build their expertise in SEO and digital marketing. Our opportunities include SEO internships, SEO experts, link builders, digital marketing and other related roles. If you are passionate about learning, working with digital marketing strategies and growing your professional skills, Rankdrill can be a great place to develop your career.