The Liability Sales department plays a crucial role in driving the bank’s liability acquisition, asset growth, and retail forex business across branches in India. This team is responsible for sourcing retail and corporate deposits, managing salary and non-salary accounts, trust accounts, and expanding the forex business, all aimed at increasing the bank’s retail portfolio.
Key Responsibilities
- Identify and capitalize on sales opportunities for both the bank’s products and third-party offerings by acquiring new customers and building lasting relationships.
- Manage and deepen existing customer relationships to enhance business volumes and customer loyalty.
- Consistently achieve monthly sales targets as per the assigned Grade Matrix, which includes roles such as Business Development Executive (BDE), Officer Sales, and Assistant Manager (AM) Sales.
- Maintain accurate records of all customer engagement activities using the CRM system to ensure transparency and follow-up.
- Adhere strictly to KYC, SEBI regulations, and other relevant financial services industry compliance requirements.
Required Qualifications
- For Officer Sales-2: A graduate with more than one year and up to two years of relevant experience.
- For Officer Sales-1: A graduate with less than one year of experience.
Role Proficiencies
- Strong verbal and written communication skills in English and the local language to effectively engage with customers.
- Excellent ability to generate leads and convert prospects into customers.
- Capability to work under pressure and meet tight deadlines consistently.
- Team-oriented mindset with the ability to collaborate effectively within the sales force.
- High sales motivation and orientation to consistently meet or exceed sales targets.
- Candidates must have access to recommended mobile devices such as OPPO, VIVO, MI, OnePlus, Samsung, or Realme, running Android versions 10, 11, 12, or 13 to support mobile-based sales activities.
This role is a frontline sales position requiring daily customer interactions and frequent travel. The Officer Sales will be instrumental in expanding the bank’s customer base by offering tailored banking and investment products that meet individual customer needs, while ensuring high levels of customer satisfaction through prompt query resolution.