RB-LS: Business Development Associate

The Liability Sales department plays a crucial role in driving the bank’s liability acquisition, asset growth, and retail forex business across branches in India. This team focuses on sourcing retail and corporate deposits, salary and non-salary accounts, trust accounts, and forex business with the goal of expanding the bank’s retail portfolio. The department works closely with branch networks to identify and capitalize on new business opportunities.

Officer Sales are frontline sales professionals responsible for acquiring new customers and exploring fresh business avenues for the bank. Their core duties include selling banking and investment products tailored to customer needs and addressing customer queries to ensure satisfaction. This role is heavily sales-oriented, requiring daily customer outreach and frequent travel.

Key Responsibilities

- Identify and pursue sales opportunities for both the bank’s products and third-party offerings by acquiring new customers and building strong relationships.
- Manage and deepen existing customer relationships to enhance business volume and customer loyalty.
- Consistently achieve monthly sales targets as per the organization’s Grade Matrix, which includes roles such as Business Development Executive (BDE), Officer, and Assistant Manager (AM) Sales.
- Maintain accurate records of all customer engagement activities using the CRM system.
- Ensure full compliance with KYC, SEBI regulations, and other relevant financial services industry laws and guidelines.

Required Qualifications

- For Officer Sales-2: A graduate with more than one year and up to two years of relevant experience.
- For Officer Sales-1: A graduate with less than one year of experience.

Role Proficiencies

Candidates should demonstrate strong verbal and written communication skills in English and the local language. Excellent lead generation and conversion abilities are essential, along with the capacity to work effectively under pressure and meet deadlines. The role demands a high sales orientation and the ability to work collaboratively within a team environment.

Additionally, candidates must have access to a recommended mobile device model to support their work, including brands such as OPPO, VIVO, MI, OnePlus, Samsung, and Realme, running Android versions 10 through 13.

This position offers an excellent opportunity for individuals looking to build a career in banking sales, with a focus on customer acquisition and relationship management in a dynamic and target-driven environment.