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Job Description

TITLE: Senior Sales Manager, Pakistan

LOCATION: Pakistan

REPORTS TO: Director  


Realway Pakistan (Private) is a sole authorized distributor of Shanghai tobacco Ltd for Pakistan.

Well-known brands including Chunghwa, Peony and Double Happiness. In order to cater the needs of substantial number of Chinese workers in Pakistan, we are going to develop the market through different channels. Successful talent will help us to manage the business operation in Karachi and potential look after other region as the company expands. 


Vision: Our company is committed to grow the branded tobacco business in Pakistan and plans to penetrate via channel of Airport Duty Free, Local Duty Free (Diplomatic Bond warehouse), Local Duty Paid (Chinese Supermarket, Hostel, Restaurant). Our Ultimate goal is to directly supply our products to the CEPEC Project Company in Pakistan. The Senior Sales Manager, will be the pioneer employee in this region and will set up and develop business plan to address local market opportunities and tactical plans for execution in tobacco sector. The expectation is for the successful candidate to build and lead a regional sales team in the future.  


Channel Development

  • Focus on sales and distribution development - set up an effective distributor network and maintain distributor relationship as well as other relevant channels of distribution
  • Conduct market sizing exercises of CEPEC project site and determine go-to-market strategy
  • Manage budgets, planning and their implementation, both in sales and marketing  activities
  • Work with numbers-driven reporting and with an excellent understanding of calculations in different channels
  • Evaluate business results regularly and refine and correct processes when additional opportunities arise or when targets are not achieved

Team management:

  • Recruit suitable candidate according to our market plan
  • Guide and coach salesman to achieve company objectives
  • ·Pipeline management
  • Sales cycle management and salesman performance evaluation
  • Willingness to travel within the region in Pakistan as required
  • KPI setting and mange all reports required by superior


  •  A Bachelor's degree in Business or equivalent experience in the industry
  • Has a good feeling for business development and opportunities in the Pakistan - experienced in Start-up businesses and with a minimum of 10 years sales experience and at least 3 years in team management
  • Good connection with CEPEC Project company in both middle management and C- Level Executive. (Our main target customer)
  • Knowledge of the current Retail/B2B landscape - a business savvy and flexible person with outof-the box thinking, moving smartly in dynamic markets
  • Strong interpersonal and intercultural skills with a high trust/credibility factor and proven to work independently
  • Excellent communications skills - fluency in English and Chinese and local Pakistan language is preferred
  • Driving license required

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Department Head
8 Years - 10 Years (Experienced in Start-up businesses and with a minimum of 10 years sales experience and at least 3 years in team management (working experience with CEPEC client database/Chinese firm will be a plus))
Apply Before:
Feb 13, 2021
Posting Date:
Jan 12, 2021
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Realway Pakistan Private Limited

Fast Moving Consumer Goods (FMCG) · 1-10 employees - Islamabad, Karachi

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