This role is focused on driving business growth by promoting and selling liability products while managing and monitoring portfolio attrition. The incumbent will be responsible for retaining and expanding banking relationships profitably, aligned with assigned business growth targets. The position requires proactive engagement with potential customers through local sales promotions and outdoor marketing activities. Staying fully informed about banking products and market trends is essential to effectively meet customer needs and achieve business objectives. Additionally, the role demands strict compliance with regulatory and legal requirements set by the State Bank of Pakistan (SBP) and Soneri Bank, along with maintaining the confidentiality of customer records.
Key Responsibilities
- Facilitate business growth by selling liability products and achieving assigned sales targets.
- Manage and monitor portfolio attrition to ensure sustained business performance.
- Retain existing banking relationships and identify opportunities to grow them profitably.
- Generate new business through local sales promotions and outdoor marketing calls targeting potential customers.
- Maintain up-to-date knowledge of banking products, market conditions, and competitor activities.
- Ensure full compliance with all regulatory and legal requirements as mandated by SBP and Soneri Bank policies.
- Safeguard the confidentiality and security of all customer information and records.
- Build and nurture strong relationships with customers to effectively market and promote the bank’s products, thereby increasing branch revenue.
Required Qualifications
- Proven experience in sales and business development within the banking sector, particularly with liability products.
- Strong understanding of banking regulations and compliance requirements.
- Excellent communication and interpersonal skills to establish and maintain customer relationships.
- Ability to work independently and as part of a team to meet business growth targets.
- Sound knowledge of market trends and competitor activities related to banking products.
- Commitment to maintaining confidentiality and ethical standards in handling customer information.
Preferred Qualifications and Benefits
While specific preferred qualifications and benefits are not explicitly stated, candidates with a demonstrated track record of successfully growing banking portfolios and strong local market knowledge will be highly valued. The role offers an opportunity to contribute to a dynamic banking environment with a focus on professional growth and business impact.
Interested candidates are encouraged to apply through the official Soneri Bank career channels.