“Digital Marketing & B2B Lead Generation Specialist — Sportswear Export.” Make T

The specialist plays a pivotal role in expanding Revenant Gears global footprint by executing data-driven and targeted digital marketing strategies tailored to the sportswear manufacturing and export market. The candidate does not manage a team but works collaboratively to develop ideal customer profiles, conduct B2B prospecting, and continuously optimize lead scoring and conversion efforts. Experience in account-based marketing and lead enrichment using tools such as Apollo enhances effectiveness in identifying the right decision-makers. The focus lies on developing a strong pipeline of qualified leads by combining traditional outreach with paid social advertising campaigns and organized lead tracking to ensure high conversion rates and sustained business growth.
Responsibilities

Plan, execute, and optimize digital marketing campaigns using Google Ads and Meta Ads platforms, targeting relevant overseas markets for sportswear export.
Conduct B2B lead generation through LinkedIn Sales Navigator and other prospecting tools to build and maintain a targeted database of potential customers fitting the Ideal Customer Profile (ICP).
Manage comprehensive B2B email marketing and outreach campaigns to initiate and nurture relationships with prospects and clients.
Develop and refine an account-based marketing strategy focused on the sportswear export sector to enhance lead quality and conversion rates.
Perform lead scoring and conversion rate optimization to prioritize high-value prospects and improve the efficiency of lead generation efforts.
Create and maintain detailed buyer lists and sportswear export ICPs to support strategic marketing and sales initiatives.
Collaborate with the internal teams at the Sialkot factory to ensure campaign goals align with operational capabilities and product offerings.
Track, analyze, and report on the performance of all campaigns and outreach activities, recommending and implementing improvements based on data insights.
Stay current with trends in digital marketing, B2B lead generation, and the sportswear export industry to continuously enhance methods and tools used.
Communicate clearly and professionally with overseas customers via email and messaging platforms, managing follow-ups and inquiries promptly.
Maintain organized records of lead tracking activities ensuring data accuracy and timely follow-through on potential opportunities.
Leverage B2B prospecting and contact enrichment tools including Apollo, to gather comprehensive data on target contacts and companies.
Work onsite at the Sialkot factory, adhering to specified location and working hours, fostering close collaboration with production and export teams.