Social Media Lead Generation Specialist

Revmed is seeking a Social Media Lead Generation Specialist with solid experience in creating and managing social media campaigns focused on generating high-quality leads. The ideal candidate has a thorough understanding of lead generation strategies, audience targeting, and conversion rate optimization, particularly within the context of the US healthcare or revenue cycle management (RCM) industries. This role requires at least five years of experience and a bachelors degree. The specialist will work independently without managing a team, focusing on driving measurable results through precise campaign management and data analysis. The specialist will develop, execute, and optimize digital marketing campaigns across various social media platforms to attract and convert prospective clients. This position demands a strong analytical mindset to interpret campaign performance and sales funnel metrics, enabling continuous refinement of marketing efforts. The candidate must combine deep knowledge of social media advertising tools such as Facebook Ads Manager with expertise in tracking tools like Google Analytics to maximize lead acquisition and conversion for Revmeds business growth.
Responsibilities

Design and implement targeted social media advertising campaigns to generate qualified leads.
Develop and refine lead generation strategies that align with Revmeds business goals in the healthcare and RCM sectors.
Utilize audience targeting techniques to reach specific market segments effectively.
Manage end-to-end campaign processes including planning, execution, monitoring, and optimization.
Analyze conversion rates and optimize sales funnels to enhance lead-to-customer conversion efficiency.
Use Facebook Ads Manager to create, monitor, and adjust ads for maximum ROI.
Leverage Google Analytics to measure and report on campaign performance, traffic, and lead behavior.
Continuously improve campaign strategies based on data-driven insights and emerging industry trends.
Collaborate with content and marketing teams to ensure messaging consistency and effectiveness in lead generation.
Maintain up-to-date knowledge of social media and digital marketing advancements relevant to healthcare marketing.
Prepare detailed reports on campaign results and present findings to stakeholders for strategic decision-making.