PPC MANAGER

Right Solution Verified

Karachi , Pakistan

Posted Aug 17, 2018 405 views

PKR. 100,000 - 150,000/Month

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Job Description

A leading US based graphic design firm is looking for full time PPC MANAGER for its Karachi office, who can run PPC campaigns and monitor paid search budgets.

In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) He should also be analytical and good with numbers.

The goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

  • Form effective paid search strategies aligned with organizational goals of high ROI, generate leads, and drive traffic to relevant websites.
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Suggest improvement on coverage, conversions and traffic volumes through all campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Keyword research and competitor keyword gap analysis
  • Be involved in keyword selection and audience targeting
  • Ad copy testing and improvement
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Landing Page Optimization
  • KPI monitoring and reporting
  • Search query reporting and refinement
  • In depth data and campaign analysis to provide areas for improvement, including attribution across keyword performance and between display, PPC and retargeting
  • Work closely with Sales team members to meet organizational goals

Desired Skills Required:

  • Proven experience as a PPC Manager
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Bing, Facebook, CMS etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Certified Google Adwords Specialist
  • Comfortable with manipulating and analyzing large data sets
  • Ability to see trends and patterns in data and relate changes to performance
  • Strong understanding of popular PPC platforms, Google Analytics & MS Excel
  • Strong analytical, organizational and process skills to manage multiple projects and priorities simultaneously
  • Excellent oral and written communications skills, with very strong attention to detail and adeptness at applying both technical and creative writing styles
  • High performing self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment

SHIFT: Night Shift

Location: Karachi

Job Type: Full-time

Job Details

Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Full Time/Permanent
Department:
SEO Department
Job Location:
Defence Housing Authority, Karachi, Pakistan
Gender:
Male
Age:
22 - 35 Years
Minimum Education:
Bachelors
Career Level:
Department Head
Minimum Experience:
3 Years
Apply Before:
Sep 17, 2018
Posting Date:
Aug 17, 2018
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Right Solution

Information Technology · 51-100 employees - Karachi

Right Solution, a leading Internet technology firm having offices in US, Mexico and Pakistan. We create web site designs that are search engine friendly; E-commerce enabled and ensures customer success at an amazingly competitive rate.

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