Brand Manager

Rissors Surgical is looking for a Brand Manager to lead and develop our brand presence through targeted digital marketing initiatives. This role demands a proactive individual with a background in digital marketing, social media management, and SEO, who can independently plan and execute marketing campaigns to drive brand awareness, generate leads, and boost online sales. The ideal candidate possesses strong analytical skills to measure the impact of marketing activities and improve reach, engagement, and conversion rates. Experience with e-commerce or export-oriented businesses, combined with content creation and website management skills, will be highly valuable. As a Brand Manager, you will utilize your expertise in various social media platforms, SEO tools, and digital advertising to maintain and enhance our brand image. This position involves close attention to creating compelling content, optimizing product descriptions, and managing online assets to ensure our brand message is consistent and effective. Strong communication skills and a creative mindset are essential for success. Although this role does not involve managing a team, it offers significant responsibility and opportunities to independently contribute to company growth and market presence.
Responsibilities

Develop and implement comprehensive digital marketing strategies that strengthen the Rissors Surgical brand across multiple platforms.
Manage the creation, publication, and monitoring of social media content, including posts, reels, and campaigns on Facebook, Instagram, LinkedIn, TikTok, and other channels.
Conduct keyword research and apply on-page SEO techniques to improve website visibility and Google Search Console performance.
Oversee website management activities such as product uploading, content updates, and basic optimizations to enhance user experience and online sales.
Utilize Google Analytics, Google Ads, and Meta Ads to track, measure, and optimize marketing campaign effectiveness and return on investment.
Generate targeted B2B leads and online sales through data-driven digital marketing efforts and e-commerce best practices.
Collaborate with content writers and graphic designers to produce compelling product descriptions, digital branding materials, and multimedia assets.
Apply basic graphic design and video editing skills using tools like Canva, Photoshop, and CapCut to create engaging marketing collateral.
Analyze marketing data regularly to monitor reach, engagement, leads, website traffic, and sales performance, making informed decisions to adjust strategies.
Maintain up-to-date knowledge of digital marketing trends, SEO advancements, and social media platform updates to continuously improve marketing tactics.
Ensure all marketing campaigns and materials adhere to company standards and target audience preferences, maintaining a consistent brand voice.
Plan and execute marketing campaigns independently, managing resources and timelines effectively to meet set objectives.
Communicate clearly and professionally both in writing and verbally to support internal collaboration and external stakeholder engagement.