Route to Market - South

National Foods Limited is committed to growth by strengthening its brands, financial foundation, and global footprint while championing sustainability and building a reputable presence worldwide. We are seeking a dynamic professional to lead Route-to-Market (RTM) optimization efforts aimed at enhancing operational efficiency and ensuring sustainable returns for our distributors. This role requires a strategic leader who can maintain market hygiene through robust standards and controls, drive performance-oriented initiatives, and collaborate effectively with key stakeholders to meet business objectives.

Key Responsibilities
- Implement RTM frameworks across assigned regional clusters, ensuring smooth execution and operational efficiency.
- Continuously refine RTM models in response to evolving market dynamics to foster sustainable growth and enhance trade effectiveness.
- Identify and eliminate inefficiencies within RTM operations to create a streamlined and effective market ecosystem.
- Oversee First Expiry First Out (FEFO) management through the Merchandising Force, ensuring stock freshness at retail outlets.
- Execute Standard Operating Procedures (SOPs) for destruction across the distribution network to prevent circulation of expired stock.
- Monitor near-expiry stock in trade channels and ensure timely liquidation or rotation to minimize losses.
- Support distributor profitability by monitoring Return on Investment (ROI) at the execution level, balancing investments with returns.
- Conduct regular distributor performance reviews and provide actionable insights to improve trade efficiencies.
- Maintain market hygiene by enforcing compliance with company policies and proactively addressing any trade violations.
- Lead initiatives for universe expansion by collaborating with field teams to identify growth opportunities in new and existing towns, territories, zones, and regions.
- Coordinate closely with regional teams to ensure the smooth rollout of RTM initiatives.
- Develop and maintain a sales communication platform to facilitate seamless information flow and alignment across regional sales teams.

Required Qualifications
- Minimum Bachelor’s degree in a relevant field.
- Strong critical thinking and analytical skills to interpret market data and optimize RTM strategies.
- Proven expertise in strategic and business management with a focus on channel structure and dynamics.
- Demonstrated ability in distributor management and development, with a solid understanding of commercial P&L.
- Excellent leadership and management capabilities, with a customer and stakeholder-oriented approach.
- High level of accountability and ownership in driving results and managing complex projects.

National Foods Limited is an equal opportunity employer, committed to providing a workplace free from discrimination. We welcome applications from all qualified individuals regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law. This position is based in Karachi and offers the opportunity to contribute to a leading company dedicated to sustainable growth and market excellence.