Route to Market - South

National Foods Limited, headquartered in Karachi, is embarking on an ambitious growth journey focused on strengthening its brands, financial foundation, global footprint, and commitment to sustainability. We are seeking a dynamic professional to lead our Route-to-Market (RTM) optimization efforts. This role is pivotal in enhancing operational efficiency, ensuring sustainable returns for distributors, and maintaining high market hygiene standards through effective controls. The successful candidate will drive performance-oriented initiatives, including strategic target setting and execution, in close collaboration with key stakeholders to support the company’s expansion and operational excellence.

Key Responsibilities:
- Implement RTM frameworks across assigned regional clusters to ensure smooth execution and operational efficiency.
- Continuously refine RTM models in response to evolving market dynamics, promoting sustainable growth and improved trade effectiveness.
- Identify and eliminate inefficiencies within RTM operations to create a streamlined market ecosystem.
- Oversee FEFO (First Expiry First Out) management through the Merchandising Force, ensuring stock freshness at retail outlets.
- Execute destruction Standard Operating Procedures (SOPs) across the distribution network to prevent the circulation of expired stock.
- Monitor near-expiry stock levels in trade channels and ensure timely liquidation or rotation before expiry dates.
- Support distributor profitability by monitoring ROI at the execution level, balancing investment with returns.
- Conduct regular distributor performance reviews and provide actionable insights to enhance trade efficiencies.
- Maintain market hygiene by ensuring compliance with company policies and proactively addressing trade violations.
- Lead universe expansion initiatives by collaborating with field teams to identify growth opportunities in new and existing towns, territories, zones, and regions.
- Coordinate closely with respective regional teams to ensure smooth execution of RTM initiatives.
- Develop and maintain a sales communication platform to facilitate seamless information flow and alignment across regional sales teams.

Required Qualifications:
- Minimum Bachelor’s degree in a relevant field.
- Strong critical thinking and analytical skills.
- Proven strategic and business management capabilities.
- Customer and stakeholder-oriented mindset.
- Demonstrated accountability and ownership in previous roles.
- Effective leadership and management skills.
- In-depth understanding of channel structure and market dynamics.
- Experience in distributor management and development.
- Commercial acumen with a solid understanding of Profit & Loss (P&L) management.

National Foods Limited is an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome candidates regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, or any other characteristic protected by applicable laws. This role is based at our regional office in Karachi and offers a unique opportunity to contribute to a leading company’s sustained growth and market leadership.