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One of the top fintech company in Pakistan is looking for Head of Marketing.
- To oversee all marketing operations of the company and develop its marketing strategy and vision.
- You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
- An excellent candidate who is passionate about their profession and has great knowledge of all things marketing.
- They can balance a practical mindset with creative business acumen.
- The goal is to ensure the company’s marketing efforts are successful in helping it outperform the competition.
- Who will Manage paid ad campaigns across search, display, social and rearguing networks by conducting extensive keyword research, analysis and testing of keyword performance.
- Ensure successful campaigns managing to be able to meet the predefined KPI’s.
- Optimize campaigns across multiple channels to deliver the best return on investment.
- To identify replicable marketing strategies, tactics and channels.
- Plan digital media strategy by translating company business and marketing goals to the digital media space in order to maximize lead generation.
- He has to oversee the marketing lifecycle of a product or service, from research and development to sales
Responsibilities:
- Set marketing goals and objectives.
- Plan, implement and manage marketing strategy
- Plan and organize marketing functions and operations (branding, communications, etc.), and ensure they project the company’s unique “voice”
- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, BTL, etc.)
- “Listen” to the trends of the market and direct the market research efforts of the company
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
- Define marketing strategies to support the company’s overall strategies and objectives
- Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
- Selection of outsourcing vendors for different marketing activities and overseeing their deliverables
- Develop the departmental structure and hierarchy for the marketing department.
- Negotiate compensation and project details for outside contractors related to marketing and promotions.
- Identification of new opportunities to reach new market segments and expand market share.
- Responsibility work closely with all internal departments and external suppliers involved in the sales and marketing of the service
- Develop, implement and adhere to communications budget.
- In partnership with Analytics, utilize analysis of digital media data to maximize results, all in accordance with the, KPIs, and other key metrics
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarket campaigns.
- Managing budgets and campaigns across all digital channels
- Performs other related duties as assigned.
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Department:
Marketing
Gender:
No Preference
Age:
35 - 45 Years
Minimum Education:
Bachelors
Degree Title:
Masters in Marketing
Career Level:
Experienced Professional
Experience:
10 Years - 15 Years (• 10+ years of proven experience in the field of marketing with at least 5 years of hands-on experience in a managerial role.)
Apply Before:
Feb 13, 2022
Posting Date:
Jan 12, 2022
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