SaaS Content Writer

Cedar Financial is a leading international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar embraces agility and strategic thinking to continuously improve and deliver exceptional results. The company prioritizes client success by providing services that help achieve financial goals while adapting quickly to changing market demands.

We are seeking a skilled SaaS Content Writer to craft clear, engaging content that simplifies complex software, fintech, and B2B concepts. This role involves producing a wide range of materials across the marketing funnel, including SEO blog posts, thought leadership articles, product pages, case studies, email campaigns, and sales collateral. The writer will collaborate closely with product, sales, and SEO teams to enhance pipeline growth and drive product adoption.

Key Responsibilities

- Write high-quality content for all funnel stages, such as blog posts, long-form guides, comparison pages, use-case articles, and product-focused pieces.
- Develop product marketing materials including product pages, feature announcements, release notes, landing pages, and onboarding/help-center content.
- Create clear and user-friendly microcopy for product interfaces, including CTAs, labels, tooltips, error messages, empty states, and onboarding flows.
- Transform customer briefs into compelling case studies that highlight challenges, solutions, and outcomes.
- Produce sales enablement content like whitepapers, eBooks, one-pagers, and battlecards to support the sales team.
- Write copy for email nurture sequences, newsletters, product launches, and in-app messaging.
- Apply SEO best practices using keyword research, search intent, on-page SEO, and internal linking to optimize content for Google and AI answer engines.
- Collaborate with subject matter experts from product, engineering, and compliance teams to create accurate, benefit-driven copy for B2B buyers.
- Maintain consistent brand voice, positioning, and messaging across all content channels.
- Repurpose long-form content into social media posts, LinkedIn articles, video scripts, and webinar outlines.
- Conduct in-depth research on SaaS, fintech, accounts receivable markets, competitors, and buyer personas, ensuring compliance and citing credible sources.
- Monitor content performance metrics such as traffic, engagement, conversions, and pipeline influence to inform content updates.
- Utilize AI writing and research tools responsibly to enhance productivity while ensuring originality and factual accuracy.

Required Qualifications

- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- Minimum of 3 years’ content writing experience, with at least 2 years focused on B2B SaaS, fintech, or technology sectors.
- Strong portfolio demonstrating published SaaS or B2B content, including blog posts, product/landing pages, and case studies.
- Excellent command of English with strong writing, editing, and storytelling skills that are clear, persuasive, and concise.
- Ability to grasp complex software products and communicate them effectively to both technical and business audiences.
- Proficiency in SEO copywriting and familiarity with tools such as Google Search Console, Ahrefs or Semrush, and Surfer SEO or Clearscope.
- Experience using CMS platforms like WordPress, Webflow, or HubSpot, and collaboration tools such as Google Docs, Notion, Asana, or ClickUp.
- Strong organizational and time-management skills with the ability to handle multiple deadlines efficiently.

Preferred Qualifications

- Knowledge of financial services, accounts receivable, collections, or payments industries.
- Understanding of product-led growth (PLG), SaaS metrics (CAC, LTV, churn, MRR), and B2B buyer journeys.
- Experience in conversion copywriting, UX writing, or A/B testing.
- Familiarity with generative AI tools (e.g., ChatGPT, Claude, Jasper) integrated into editorial workflows.
- Basic design or multimedia skills, including Canva, Figma, or video scripting.

This role offers the opportunity to contribute to a dynamic, forward-thinking company by producing impactful content that supports brand authority, attracts qualified buyers, and drives business growth.