SaaS Content Writer

Cedar Financial is a leading international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar embraces agility and strategic thinking to deliver exceptional financial solutions. The company values continuous improvement and is committed to helping clients achieve their financial goals through expert services and a proactive mindset.

Key Responsibilities
- Develop high-quality content across the full marketing funnel, including SEO blog posts, long-form guides, product comparison pages, use-case articles, and product-led content.
- Collaborate with product and marketing teams to create product pages, feature announcements, release notes, onboarding materials, and help-center content.
- Write clear and user-friendly microcopy for product interfaces such as CTAs, labels, tooltips, error messages, and onboarding flows.
- Transform customer briefs into compelling case studies that highlight challenges, solutions, and results.
- Produce sales enablement materials including whitepapers, eBooks, one-pagers, and battlecards to support the sales team.
- Craft email and lifecycle marketing copy for nurture sequences, newsletters, product launches, and in-app messaging.
- Apply SEO best practices using keyword research, search intent, on-page SEO, and internal linking to optimize content for search engines and AI answer platforms.
- Work closely with subject matter experts from product, engineering, and compliance teams to translate technical and financial information into clear, benefit-driven copy for B2B audiences.
- Maintain consistent brand voice, messaging, and positioning across all content channels.
- Repurpose long-form content into social media posts, LinkedIn articles, video scripts, and webinar outlines.
- Conduct thorough research on SaaS, fintech, accounts receivable markets, competitors, and buyer personas, ensuring accuracy and compliance.
- Monitor content performance metrics such as traffic, engagement, conversions, and pipeline influence to refine and improve content.
- Utilize AI writing and research tools responsibly to enhance productivity while ensuring originality and factual accuracy.

Required Qualifications
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- Minimum of 3 years’ content writing experience, with at least 2 years focused on B2B SaaS, fintech, or technology sectors.
- Strong portfolio showcasing published SaaS or B2B content, including blog posts, product pages, and case studies.
- Excellent command of English with strong writing, editing, and storytelling skills characterized by clarity, persuasion, and conciseness.
- Ability to understand and explain complex software products to both technical and business audiences.
- Proficiency in SEO copywriting and familiarity with tools such as Google Search Console, Ahrefs or Semrush, and Surfer SEO or Clearscope.
- Experience working with CMS platforms like WordPress, Webflow, or HubSpot, and collaboration tools such as Google Docs, Notion, Asana, or ClickUp.
- Strong organizational and time-management skills with the ability to handle multiple deadlines efficiently.

Preferred Qualifications and Benefits
- Knowledge of financial services, accounts receivable, collections, or payments industries.
- Understanding of product-led growth (PLG), SaaS metrics (CAC, LTV, churn, MRR), and B2B buyer journeys.
- Experience in conversion copywriting, UX writing, or conducting A/B testing.
- Familiarity with generative AI tools like ChatGPT, Claude, or Jasper within a structured editorial process.
- Basic skills in design or multimedia tools such as Canva, Figma, or video scripting.

This role offers the opportunity to produce impactful, conversion-driven content that builds brand authority, attracts qualified B2B buyers, and supports pipeline growth and product adoption. The successful candidate will deliver 6 to 10 content assets monthly, maintain high-quality standards, and contribute to ongoing content optimization based on performance data.