(SaaS) SEO Expert

We are looking for a passionate and results-driven Senior SEO Specialist to join our digital marketing team. The ideal candidate will have a strong understanding of search engine algorithms and a proven ability to drive organic SEO growth. This role involves developing and managing comprehensive SEO strategies that enhance search visibility, increase website traffic, and support overall business growth.

Key Responsibilities

Strategy Development & Implementation:
Plan and execute on-page, off-page, and technical SEO strategies to improve website performance and search rankings. Collaborate with content creators to integrate SEO best practices into content marketing efforts, optimizing both existing and new content.

Technical SEO:
Conduct detailed technical SEO audits to identify and resolve issues such as crawl errors, indexing problems, site speed, mobile-friendliness, broken links, XML sitemaps, and robots.txt errors. Work closely with web developers and designers to implement technical changes without compromising SEO performance. Optimize structured data (schema markup) to improve search visibility and rich snippets. Ensure website architecture, URL structure, and internal linking are optimized for both search engines and user experience.

On-Page SEO:
Perform comprehensive keyword research to identify high-value keywords and relevant search terms that drive organic traffic and conversions. Optimize website content, including meta titles, descriptions, header tags, and image alt text, aligning with targeted keywords and user intent. Conduct content gap analysis to uncover opportunities for new content creation.

Off-Page SEO (Link Building & Authority):
Develop and implement link-building strategies to secure high-quality backlinks from authoritative and relevant websites. Identify opportunities for link reclamation and unlinked brand mentions. Monitor competitor backlink profiles and strategies. Utilize local SEO and social media marketing to enhance brand visibility and engagement.

Analysis, Reporting & Monitoring:
Use SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to monitor website performance. Track key performance indicators including organic traffic, keyword rankings, bounce rate, click-through rates, and conversions. Generate detailed reports with actionable insights and present findings to stakeholders. Stay updated with the latest SEO trends, algorithm changes, and industry best practices.

Collaboration:
Work closely with cross-functional teams including content creators, web developers, UX/UI designers, and marketing professionals to ensure SEO best practices are integrated throughout website development and content creation. Provide SEO guidance and support to internal teams as needed.

Required Qualifications
- Proven experience as an SEO Specialist with a strong track record of driving organic growth.
- Expertise in technical SEO, on-page optimization, and link-building strategies.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.

Preferred Qualifications and Benefits
- Experience with Google Merchant and managing packaging campaigns.
- Demonstrated success in ranking products and driving organic website traffic.
- Ability to submit a portfolio showcasing previous SEO achievements.
- Full-time position based in Muslim Town with working hours from 9 AM to 6 PM.
- Competitive monthly salary ranging from Rs80,000 to Rs90,000.
- Work location is in person.

Application Questions
- Do you have expertise in Google Merchant?
- Have you worked on packaging campaigns? If yes, please specify.
- Have you successfully ranked products? If yes, please provide your portfolio.
- Have you driven organic traffic to a website?
- How many years of SEO experience do you have?

This opportunity is ideal for an SEO professional eager to contribute to a dynamic team and make a significant impact on our digital presence.