Posted Jun 22, 2026 82 views
Saheliyan is seeking a skilled Performance Marketer with at least five years of experience in the fashion and retail industry. The ideal candidate specializes in designing and executing paid media campaigns, optimizing conversion rates, and analyzing marketing performance to enhance customer acquisition strategies. With expertise in data-driven marketing techniques and marketing automation tools, this role demands a professional who can effectively manage budgets and optimize campaign outcomes across various digital platforms including social media and search engines. This role does not include team management responsibilities, allowing the individual to focus deeply on campaign execution and performance measurement.
The Performance Marketer plays a crucial role in aligning marketing initiatives with business goals by continuously monitoring, analyzing, and improving the effectiveness of advertising efforts. This position requires exceptional skills in audience targeting, segmentation, and A/B testing to maximize return on investment. The candidate will leverage advanced tools such as Facebook Ads Manager, Google Ads, Google Analytics 4, and Google Tag Manager to track, report, and optimize campaign activities. Collaboration with content creators and strategic partners within Saheliyan ensures campaigns resonate strongly with target customers in the fashion and retail sectors.
Responsibilities
- Plan, execute, and manage paid media campaigns across social media and search engine platforms to drive targeted traffic and conversions.
- Optimize conversion rates through A/B testing, audience segmentation, and continuous performance analysis to enhance campaign effectiveness.
- Analyze marketing data and generate detailed reports on campaign performance, using insights to inform strategy adjustments and improve ROI.
- Manage advertising budgets efficiently, ensuring optimal allocation across campaigns to maximize performance and meet acquisition goals.
- Utilize marketing automation tools to streamline campaign workflows and improve customer acquisition processes.
- Conduct keyword research and analyze competitor campaigns to enhance Google Ads strategy and overall marketing reach.
- Implement tracking and tagging using Google Tag Manager and Google Analytics 4 (GA4) for accurate measurement of marketing activities.
- Collaborate with content marketing teams to align campaign messaging and creative assets with audience preferences and market trends.
- Perform in-depth campaign budget optimization and ROI analysis to ensure marketing spend delivers measurable business value.
- Stay current with digital marketing trends and platform updates to continuously refine performance marketing strategies.
Skills
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