Sales And Marketing Specialist

Apparel Fastener Group, a Hong Kong-based textile company, operates across three main divisions: garment accessories, fabrics (knitted and woven), and garments (jackets and sweaters). The company collaborates with manufacturing partners in Mainland China that adhere to international standards such as ISO9001-2008, BSCI, Sedex, Testex, and Oeko-Tex Standard 100. With its own Quality Management System (QMS), laboratories, and technical teams dedicated to each product category, Apparel Fastener Group ensures consistent product quality and upholds strong expertise. The QMS also supports corporate social responsibility, reflecting the company’s commitment to ethical and sustainable business practices. The organization prioritizes timely deliveries and reduced lead times to help retailers, buying houses, garment factories, and trading companies manage their supply chains efficiently.

The Sales and Marketing Specialist role is a full-time, on-site position based in Lahore. This role focuses on managing and expanding customer accounts, identifying new business opportunities, and promoting the company’s diverse product lines across garment accessories, fabrics, and garments. The position requires developing and implementing sales and marketing strategies, preparing proposals and quotations, coordinating with production and quality assurance teams, and maintaining accurate sales records and forecasts. The specialist will engage directly with customers through visits and presentations, respond to inquiries, provide after-sales support, and ensure high levels of customer satisfaction. Additionally, the role involves monitoring market trends, competitor activities, and pricing strategies, as well as contributing to training initiatives for internal teams and key clients on product knowledge and company standards.

Key Responsibilities:
- Develop and execute comprehensive sales and marketing plans to achieve business growth targets.
- Manage existing customer accounts and identify new sales opportunities within the textile and garment sectors.
- Prepare detailed proposals, quotations, and sales documentation in coordination with internal teams.
- Collaborate closely with production and quality control departments to ensure product standards and timely delivery.
- Maintain accurate sales records, forecasts, and reports to support business planning.
- Conduct customer visits, presentations, and product demonstrations to build strong client relationships.
- Provide responsive after-sales support and resolve customer inquiries promptly.
- Monitor market trends, competitor activities, and pricing to inform strategic decisions.
- Lead training sessions and knowledge-sharing workshops for internal staff and key clients on product features and company policies.

Required Qualifications:
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships across diverse customer and internal stakeholder groups.
- Strong customer service orientation, focusing on responsiveness, problem-solving, and long-term client partnership development.
- Proven sales skills, including lead generation, negotiation, deal closing, and consistently meeting or exceeding sales targets.
- Experience in conducting training sessions, product presentations, workshops, or peer coaching.
- Competence in sales management activities such as pipeline management, forecasting, reporting, and cross-functional coordination.
- Proficiency in MS Office applications and familiarity with basic CRM or sales tracking tools.
- Bachelor’s degree in Business, Marketing, Textiles, or a related field, or equivalent practical experience.
- Ability to work on-site in Lahore and travel to customer locations as required.
- Adaptability to a fast-paced, quality-driven work environment.

Preferred Qualifications and Benefits:
- Previous experience in textiles, apparel, or related industries is highly desirable.
- Opportunity to work within a company committed to ethical and sustainable business practices.
- Exposure to international quality standards and collaboration with global manufacturing partners.
- Engagement with a dynamic team focused on innovation, quality, and customer satisfaction.

This role offers a unique opportunity to contribute to a reputable textile company with a strong focus on quality, sustainability, and customer-centric service.