Sales Development Representative

We are seeking an experienced Sales Development Representative specializing in LinkedIn and email outreach to join our team in Gulberg Greens, Islamabad. This full-time, onsite role operates Monday to Friday from 4:00 PM to 1:00 AM. The ideal candidate will have a minimum of two years of hands-on experience in outbound lead generation, particularly with US or UK clients. You will be responsible for managing the entire outbound process independently—from building targeted lead lists to running multi-channel campaigns and booking qualified meetings for the founder. This position requires a proactive individual who thrives in a fast-paced environment and is eager to contribute directly to the agency’s growth.

Key Responsibilities

- Own the full outbound lead generation process, including Ideal Customer Profile (ICP) research, lead list building, outreach, qualification, and scheduling discovery calls.
- Build and verify targeted lead lists of US and UK brand founders and decision-makers using tools such as Apollo, LinkedIn Sales Navigator, Clay, and similar platforms.
- Execute high-volume LinkedIn outreach using advanced Sales Navigator filters, Boolean searches, personalized connection requests, InMails, and engagement strategies to warm up prospects.
- Set up and maintain cold email infrastructure, ensuring proper domain setup, mailbox configuration, SPF, DKIM, DMARC records, domain warm-up, inbox rotation, and deliverability monitoring.
- Develop, launch, and A/B test cold email sequences using tools like Instantly, Smartlead, Lemlist, or Apollo, optimizing subject lines, opening lines, and follow-ups.
- Personalize outreach messages through detailed account research, including brand, product, and Amazon presence analysis using SmartScout or Helium 10.
- Qualify inbound responses, manage objections, nurture prospects, and book audits and discovery calls for the founder.
- Maintain CRM and pipeline hygiene to ensure timely follow-ups and accurate tracking of all leads and opportunities.
- Provide weekly reports on outreach volume, reply rates, positive responses, meetings booked, and pipeline growth.
- Implement AI tools and automation to enhance list building, personalization, and outreach efficiency.
- Continuously test new outreach channels, messaging angles, and offers in collaboration with the founder.
- Stay updated on platform changes, including LinkedIn usage limits, email deliverability standards, and emerging outbound tools.

Required Qualifications

- At least 2 years of direct outbound lead generation and business development experience with a proven track record of managing campaigns end-to-end and delivering measurable results.
- Expert proficiency with LinkedIn Sales Navigator, including advanced search techniques, Boolean queries, saved searches, InMail strategies, and profile optimization.
- Comprehensive cold email experience covering copywriting, sequencing, deliverability management, and inbox health.
- Hands-on experience with lead list building and enrichment tools such as Apollo, ZoomInfo, Clay, and email verification platforms like NeverBounce, ZeroBounce, or MillionVerifier.
- Strong understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain warm-up, and spam avoidance techniques.
- Familiarity with outreach and automation tools such as Instantly, Smartlead, Lemlist, Expandi, or HeyReach.
- Solid grasp of core sales principles, including prospecting, qualification, objection handling, follow-up discipline, and advancing conversations toward closing.
- Excellent written and verbal English communication skills tailored for US and UK audiences.
- Proficient in Excel and Google Sheets for list management and reporting.
- Strong research and analytical skills.
- Comfortable leveraging AI tools and automation to maximize productivity.
- Self-motivated with the ability to work independently and take ownership of outcomes.
- Detail-oriented with a strong work ethic and ability to meet deadlines.
- Collaborative team player committed to continuous learning and improvement.

Preferred Qualifications and Benefits

Experience selling services to US or UK clients is highly preferred, with backgrounds in agencies or eCommerce considered a plus. Joining Multiinsight offers a competitive base salary with attractive commission incentives. You will have the opportunity to own a critical growth function that directly impacts the agency’s pipeline and expansion. Work closely with the founder on sales strategy, offers, and targeting, while gaining exposure to cutting-edge tools and AI integrations. The role provides a clear path for advancement into senior business development or sales leadership as the outbound team grows. Enjoy a fast-paced, growth-oriented agency culture with a supportive environment that values ownership, innovation, and long-term career development.