Sales Development Representative (SDR) - USA & Canada (B2B Sales)

Bricks Tech (Taraki), based in Lahore, Pakistan, is seeking a motivated Sales Development Representative (SDR) to join their team and support expansion into the US and Canadian markets. The company specializes in innovative digital products, including Taraki—an AI-powered recruitment platform and Applicant Tracking System (ATS)—as well as offshore recruitment services that help international businesses access skilled talent efficiently. This full-time role is ideal for candidates with 2 to 4 years of experience in international B2B sales who are eager to generate leads, engage decision-makers, and contribute to the company’s growth in North America.

Key Responsibilities
- Identify and research potential clients within the US and Canadian markets.
- Execute outbound prospecting campaigns using cold calls, emails, and LinkedIn outreach.
- Engage with HR leaders, recruitment managers, founders, and other business decision-makers.
- Generate qualified leads and schedule product demos and discovery calls for the sales team.
- Communicate the value proposition of Taraki’s recruitment technology and offshore recruitment services.
- Qualify prospects based on their business needs, decision-making authority, and fit with the company’s offerings.
- Maintain accurate records of prospects, follow-ups, and sales activities within the CRM system.
- Collaborate with sales and marketing teams to refine outreach strategies and improve conversion rates.
- Consistently meet or exceed monthly targets for outreach activity, qualified leads, and booked meetings.

Required Qualifications
- 2 to 4 years of experience in Sales Development, Business Development, or international B2B outbound sales.
- Excellent spoken and written English, with clear pronunciation and a neutral or easily understandable accent suitable for US and Canadian clients.
- Confidence in communicating with North American prospects via cold calls, video meetings, and emails.
- Proven experience selling to the US or Canadian market is strongly preferred.
- Demonstrated ability in cold calling, cold emailing, LinkedIn prospecting, and appointment setting.
- Skilled in handling objections, initiating meaningful conversations, and engaging senior decision-makers.
- Familiarity with CRM platforms and sales prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, and Smartlead.
- Strong organizational skills, discipline in follow-ups, and a results-driven mindset.
- Willingness to work hours aligned with US and Canadian business schedules.

Preferred Qualifications and Benefits
- Experience selling B2B SaaS, HR technology, recruitment solutions, or IT services.
- Understanding of the North American recruitment and staffing industry.
- Proven track record of booking qualified meetings with international clients.
- Familiarity with outbound sales sequences, lead enrichment, and sales automation tools.

Bricks Tech offers a competitive salary and the opportunity to work with international clients, gaining valuable experience in North American B2B markets. Employees will have exposure to AI-powered SaaS products and international recruitment services within a collaborative and growing team. The role provides career progression opportunities and the chance to take ownership of outbound prospecting efforts, directly impacting business growth.

Candidates with proven US/Canada cold-calling experience and excellent English communication skills will be prioritized.