Sales Executive

You will be responsible for understanding the market dynamics within your assigned areas, specifically targeting HORECA (Hotels, Restaurants, and Cafes) businesses. Your role involves pitching our coffee products and equipment, generating B2B orders, and fostering long-term relationships with clients to support business growth.

Key Responsibilities

- Market Survey and Competitor Analysis: Conduct visits to cafes, restaurants, and hotels in designated areas of Lahore. Identify customer needs, current suppliers, pricing structures, and purchasing behaviors. Collect and report detailed competitor information, including brands, pricing, offers, and service gaps. Maintain an updated database of potential clients with accurate contact details.

- Sales Pitch: Present our range of coffee beans and equipment to business owners, managers, and baristas. Organize product tastings and demonstrations as required. Clearly and confidently communicate pricing, quality, and service advantages. Address objections effectively and negotiate terms within company policies.

- B2B Order Generation (HORECA Only): Convert leads into regular B2B customers by achieving monthly sales and order targets. Prepare quotations and diligently follow up on pending deals. Coordinate timely order processing and delivery to ensure customer satisfaction.

- Customer Communication and Service: Serve as the primary point of contact for assigned clients. Follow up on orders, deliveries, payments, and gather feedback. Resolve any complaints or issues promptly and professionally. Build strong relationships to encourage repeat business and referrals.

Required Qualifications

- Bachelor’s degree in any discipline; Business or Marketing degrees are preferred.
- 1 to 2 years of field sales experience, ideally within FMCG, food, or HORECA sectors. Fresh graduates with strong communication skills are also encouraged to apply.
- Excellent verbal and written communication skills in both Urdu and English.
- Confident and presentable personality with effective negotiation abilities.
- Good knowledge of Lahore’s commercial areas.
- Own motorbike with a valid driving license is preferred.
- Basic knowledge of coffee products is considered an advantage.

Preferred Qualifications and Benefits

- Competitive monthly salary ranging from PKR 50,000 to PKR 70,000.
- Attractive commission structure based on sales performance.
- Fuel and travel allowances to support field activities.
- Comprehensive training on coffee products and sales techniques.
- Opportunities for career growth within a fast-expanding business.
- Work location requires in-person presence within the assigned areas.

This role offers a dynamic opportunity to engage directly with the HORECA sector, combining market insight, sales expertise, and customer relationship management to drive business success.