Sales Manager – HoReCa | Processed Chicken

This role focuses on driving sales of processed chicken products within the HoReCa sector, including Hotels, Restaurants, Quick Service Restaurants (QSRs), Cafés, Caterers, and Institutional clients. The successful candidate will be responsible for developing new business opportunities while maintaining strong relationships with procurement teams, chefs, restaurant owners, and other key decision-makers. A deep understanding of various chicken products and their applications is essential, along with the ability to recommend appropriate products, specifications, pack sizes, and pricing based on customer needs.

Key Responsibilities

- Drive sales of processed chicken products across Hotels, Restaurants, QSRs, Cafés, Caterers, and Institutional clients.
- Develop new business and manage relationships with procurement teams, chefs, restaurant owners, and key decision-makers.
- Maintain a strong understanding of chicken products, including wings, breast, boneless, fillets, strips, tenders, marinated/value-added products, and their applications.
- Understand customer requirements and recommend suitable products, specifications, pack sizes, and pricing.
- Handle negotiations related to pricing, volumes, contracts, and commercial terms.
- Coordinate with Supply Chain, Production, Logistics, and Quality teams to ensure timely and consistent product supply.
- Monitor market trends, competitor activities, pricing strategies, and customer demand to stay competitive.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Commerce, or a related field is preferred.
- 6 to 7 years of relevant experience in HoReCa/Food Service, processed chicken, poultry, frozen foods, FMCG, or related industries.

Location

- Lahore

This position offers the opportunity to work in a dynamic environment where product knowledge and relationship management are key to success. The role requires a proactive approach to business development and a collaborative mindset to coordinate effectively across multiple departments.