Sales Manager

The Sales Manager will play a crucial role in driving the growth of exhibitions by identifying, engaging, and converting companies into exhibitors, sponsors, and participating organizations. This position requires close collaboration with the Project/Event Management and Data teams to develop targeted prospect lists, conduct outreach, nurture client relationships, and consistently meet exhibitor and revenue targets for each event. The ideal candidate will be proactive, organized, and skilled in sales and client management within the exhibition or events industry.

Key Responsibilities

Client Acquisition
Identify and target potential companies relevant to each exhibition. Build and maintain a robust pipeline of prospective exhibitors through various communication channels such as calls, emails, LinkedIn, WhatsApp, and face-to-face meetings. Present exhibition opportunities, including booth options, sponsorship packages, and participation benefits, with the goal of converting prospects into confirmed exhibitors.

Exhibition Sales
Develop a deep understanding of the industry and target market for each exhibition. Generate company-wise and industry-specific exhibitor prospects. Promote booth spaces, sponsorships, branding opportunities, and other commercial offerings. Negotiate participation packages within approved company policies and follow up consistently until clients confirm or decline participation.

Client Relationship Management
Maintain professional and ongoing relationships with both existing and potential exhibitors. Understand client requirements related to booth size, location, branding, budget, and participation objectives. Coordinate with internal teams to ensure client needs are met and support exhibitors post-confirmation to encourage repeat participation in future events.

Sales Pipeline Management
Keep accurate and up-to-date records of all prospects and client interactions. Track leads through various stages such as Prospect Identified, Contacted, Interested, Meeting Scheduled, Proposal Sent, Negotiation, Confirmed, Not Interested, and Follow-up Required. Provide regular sales pipeline updates and progress reports to management.

Market Development
Conduct research to identify new companies and industries that could participate in upcoming exhibitions. Target potential exhibitors who have not previously engaged with the company. Build new business relationships and expand the exhibitor network. Monitor competitor exhibitions and industry events to identify additional leads.

Event Coordination
Work closely with the Project Manager and Event Team to address exhibitor requirements. Ensure confirmed exhibitors receive all necessary information and documentation. Assist in resolving any pre-event client issues and maintain communication with exhibitors before, during, and after the exhibition.

Required Qualifications
- Proven experience in sales, preferably within the exhibition, events, or related industries.
- Strong communication and negotiation skills.
- Ability to manage multiple client relationships and sales pipelines effectively.
- Proficiency in using CRM tools and digital communication platforms.
- Results-driven with a focus on meeting and exceeding sales targets.

Preferred Qualifications and Benefits
- Experience working closely with event management teams.
- Knowledge of industry trends and competitor activities.
- Opportunity to work in a dynamic, in-person environment.
- Competitive monthly salary ranging from Rs150,000 to Rs200,000.

This role requires a motivated individual who thrives in a fast-paced sales environment and is passionate about building lasting client relationships to contribute to the success of exhibitions. The position is based on-site, ensuring close collaboration with internal teams and clients.