Posted Jul 25, 2026 13 views
We are seeking a highly motivated Outbound Growth & Marketing Automation Specialist to lead the development and management of our B2B lead generation engine. This full-time position is ideal for someone with experience in LinkedIn prospecting, cold email outreach, CRM management, and marketing automation who enjoys driving measurable business results. Unlike traditional marketing roles, this position focuses on generating qualified leads, booking meetings, and accelerating business growth through personalized outbound strategies. The successful candidate will be hands-on, detail-oriented, and passionate about creating scalable lead-generation systems that deliver consistent impact.
Key Responsibilities
- Conduct thorough research on target companies and key decision-makers to identify high-potential prospects.
- Build and maintain comprehensive and qualified prospect databases to support outreach campaigns.
- Execute LinkedIn outreach initiatives to engage and connect with potential clients effectively.
- Design and implement personalized cold email campaigns, including strategic follow-up sequences.
- Manage the GoHighLevel CRM platform, overseeing pipelines, automation workflows, and ensuring data accuracy.
- Monitor prospect activity and maintain up-to-date records within the CRM system.
- Qualify both inbound and outbound leads to ensure engagement with high-quality prospects.
- Schedule meetings for the Business Development team to help advance sales opportunities.
- Collaborate closely with the marketing team to develop content that supports outbound sales efforts.
- Continuously analyze outreach performance metrics and optimize strategies for improved results.
Required Qualifications
- Proven track record in B2B lead generation with demonstrable success.
- Strong proficiency in LinkedIn prospecting and outreach methods.
- Experience managing cold email campaigns with measurable outcomes.
- Hands-on experience with CRM platforms, preferably GoHighLevel.
- Familiarity with marketing automation tools to streamline and enhance workflows.
- Excellent written and verbal communication skills in English.
- Strong internet research and analytical abilities to identify and qualify leads effectively.
- Understanding of software development services, websites, mobile applications, or AI solutions.
- Ability to utilize AI tools to boost productivity and personalize outreach efforts.
Preferred Qualifications and Benefits
- Results-driven and self-motivated with excellent organizational skills.
- Research-oriented mindset combined with outstanding communication capabilities.
- Passionate about technology and skilled at crafting highly personalized outreach messages.
- Opportunity to contribute directly to business growth by achieving measurable KPIs such as qualified prospects researched, CRM records maintained, LinkedIn connections and conversations, cold email performance, qualified leads generated, meetings booked, and sales opportunities created.
- Competitive monthly compensation ranging from Rs35,000 to Rs40,000.
- Work is conducted on-site, fostering a collaborative and engaging work environment.
This role is perfect for professionals passionate about outbound sales, marketing automation, and building scalable lead-generation systems. It offers a unique opportunity to make a significant impact on business growth through innovative and personalized outbound strategies.
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