Sales & Merchandising Executive

The Sales & Merchandising Executive will be responsible for driving sales and managing merchandising activities for SR Bladders, Butyl Bladders, and Laminated Rexins within the sports goods and rubber products industry. Based in Sialkot, Pakistan, this role requires close coordination with customers and internal teams to ensure customer satisfaction, timely order execution, and business growth. Reporting to the Head of Sales or Senior Management, the executive will focus on developing new business opportunities, maintaining strong customer relationships, and supporting product development efforts.

Key Responsibilities

Sales & Business Development:
Identify and develop new customers and business opportunities in both local and international markets. Maintain and strengthen relationships with existing clients. Prepare quotations, negotiate pricing, and manage follow-ups on inquiries and orders. Monitor market trends and customer needs to identify new product opportunities. Consistently achieve assigned sales targets to contribute to overall business growth.

Merchandising & Order Management:
Manage customer inquiries, product specifications, samples, quotations, and purchase orders efficiently. Coordinate with Production, R&D, Quality, Planning, and Logistics teams to ensure timely and quality order execution. Track production status, packing, and shipment schedules while ensuring customer specifications and approved samples are communicated accurately. Maintain updated order status and provide regular reports to management.

Product Knowledge:
Develop comprehensive technical and commercial knowledge of SR (Synthetic Rubber) Bladders, Butyl Bladders, and Laminated Rexins. Understand product specifications, applications, quality standards, and manufacturing processes. Collaborate with technical teams on product development, trials, and customer-specific requirements.

Customer Coordination:
Serve as the primary liaison between customers and internal departments. Respond promptly to customer queries and resolve any commercial or product-related issues. Manage sample arrangements, approvals, testing, and product development follow-ups. Maintain professional communication through various channels including email, phone, meetings, and business visits.

Market Development:
Research potential customers, distributors, manufacturers, and sports goods companies to expand the customer base. Monitor competitor products, pricing strategies, market demand, and industry trends. Participate in exhibitions, trade fairs, customer meetings, and other business development activities as required.

Reporting & Documentation:
Maintain accurate records of customers, inquiries, quotations, orders, samples, and sales activities. Prepare weekly and monthly sales and merchandising reports. Monitor order profitability, payment status, delivery commitments, and outstanding issues. Ensure proper documentation of customer specifications and approvals.

Required Qualifications
Bachelor’s degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
3 to 7 years of relevant experience in sales, merchandising, business development, or customer handling, preferably within sports goods, rubber products, bladders, rexins, or related manufacturing industries.
Strong knowledge of sales processes, negotiation, costing, and order management.
Proficiency in English (written and spoken) and strong communication skills.
Good command of MS Office/Excel and ERP systems.
Ability to understand technical product specifications and coordinate effectively across departments.
Strong customer relationship management, follow-up, and problem-solving skills.
Ability to work independently and meet sales targets.
Willingness to travel locally and internationally as needed.

Preferred Qualifications and Benefits
Experience dealing with international customers and export business will be an advantage.
Opportunity to contribute to new product development and commercialization.
Engagement in diverse markets with potential for professional growth.

Work Location:
This is an in-person position based in Sialkot, Pakistan.

The role’s success will be measured by achievement of sales targets, new customer acquisition, customer retention and satisfaction, timely order execution, response time to inquiries, profitability, accuracy of documentation, and successful product development initiatives.