Sales Officer (Paints)

Anwar Khawaja Industries (Pvt.) Limited

Lahore , Pakistan

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Posted 52 minutes ago Report Job

We are looking for a motivated and results-oriented Sales Officer to join our Sales & Marketing team in Lahore, focusing on the paints division. The ideal candidate will be responsible for driving sales growth by meeting targets, developing new customer relationships, managing dealers and retailers, and maintaining a strong presence in the market through regular visits. This role requires promoting our range of paints and coatings while building lasting connections with contractors, painters, builders, architects, and other key stakeholders to support business expansion.

Key Responsibilities
- Achieve assigned monthly, quarterly, and annual sales targets consistently.
- Conduct frequent field visits across Lahore to engage with customers and understand market dynamics.
- Build and nurture relationships with dealers, distributors, retailers, contractors, painters, builders, architects, and project owners.
- Identify potential customers and explore new business opportunities to expand market share.
- Effectively promote the company’s paints, coatings, and related products to target audiences.
- Generate sales leads through market visits, networking, referrals, and direct customer interactions.
- Process customer orders accurately and coordinate timely product deliveries.
- Prepare quotations and negotiate pricing within established company policies.
- Follow up on outstanding payments to ensure timely collection and support cash flow.
- Monitor competitor activities, pricing, promotions, and market trends to maintain competitive advantage.
- Gather market feedback regarding customer needs and product performance for continuous improvement.
- Ensure optimal product visibility and availability at dealer and retailer locations.
- Maintain regular communication with existing customers to encourage repeat business and loyalty.
- Collaborate with production, logistics, accounts, and customer service teams to ensure smooth order fulfillment.
- Keep detailed records of customer visits, leads, orders, sales, and collections for reporting purposes.
- Prepare and submit daily, weekly, and monthly sales reports to management.
- Participate in sales promotions, exhibitions, product demonstrations, and other marketing activities as required.
- Represent the company professionally in all interactions within the market.

Required Qualifications
- Minimum Intermediate qualification; Bachelor’s degree in Business Administration, Marketing, Commerce, or a related discipline is preferred.

Required Experience and Skills
- 1 to 3 years of sales experience, ideally in paints and coatings, construction materials, hardware, chemicals, FMCG, or distribution sectors.
- Fresh graduates with strong communication skills and sales potential may also be considered.
- Excellent communication, negotiation, and interpersonal skills.
- Proven ability to build and maintain strong customer relationships.
- Target-driven, self-motivated, and proactive with a results-oriented approach.
- Good knowledge of the Lahore market and willingness to conduct extensive field visits.
- Basic proficiency in MS Office applications.
- Strong organizational skills with the ability to manage follow-ups and reporting efficiently.
- Ability to work independently and meet deadlines consistently.
- Familiarity with paints, coatings, and construction products is an advantage.

This is a full-time, on-site position based in Lahore, reporting directly to the Sales Manager or Regional Sales Manager. The role offers an excellent opportunity for career growth within a dynamic company committed to expanding its footprint in the paints industry.