Sales Officer - Wholesale Market (Karachi)

We are seeking a motivated and target-driven Wholesale Salesman / Sales Executive to join our Sales & Marketing team in Karachi. The ideal candidate will have a strong understanding of the local wholesale market and experience in managing and expanding wholesale business relationships. This role involves developing new customers, maintaining existing client accounts, and promoting a diverse range of products including stationery items, laminate flooring, building materials, and related products. The successful candidate will be responsible for achieving sales targets and contributing to the overall growth of the company.

Key Responsibilities
- Develop and maintain strong relationships with wholesalers, dealers, distributors, retailers, contractors, and other business customers.
- Regularly visit markets to identify new business opportunities and generate sales.
- Achieve assigned monthly, quarterly, and annual sales targets.
- Increase sales volume and expand the company’s customer network.
- Promote and sell stationery, laminate flooring, and other company products.
- Monitor market demand, pricing, competitor activities, and customer requirements.
- Prepare quotations and negotiate prices and commercial terms within company guidelines.
- Follow up on customer inquiries, orders, payments, and outstanding receivables.
- Maintain regular communication with existing customers to ensure repeat business.
- Identify new markets and potential customers to support business expansion.
- Provide daily or weekly sales and market visit reports to management.
- Coordinate with accounts, warehouse, and delivery teams to ensure smooth order processing.
- Collect market feedback and share information regarding competitors, pricing, and new products.
- Ensure proper product presentation and actively promote new products in the market.
- Maintain professional conduct and represent the company positively in all interactions.

Required Qualifications
- Minimum 2 to 5 years of experience in wholesale sales or distribution sales.
- Strong knowledge of the local wholesale market and established customer network.
- Experience in stationery, laminate flooring, building materials, hardware, interior products, or related industries is preferred.
- Excellent communication, negotiation, and customer-handling skills.
- Target-oriented, self-motivated, and result-driven approach.
- Proven ability to develop new customers and maintain long-term business relationships.
- Good understanding of market pricing and competitor activities.
- Ability to work independently and consistently meet sales targets.
- Basic proficiency in MS Excel and sales reporting is advantageous.
- Ownership of a motorcycle and a valid driving license is preferred.

Performance Indicators
The candidate’s performance will be evaluated based on:
- Achievement of monthly and annual sales targets.
- Development of new customers and expansion of the customer base.
- Growth in wholesale sales volume.
- Customer retention and securing repeat orders.
- Market coverage and frequency of customer visits.
- Collection and recovery of outstanding payments.
- Overall contribution to sales growth.

Compensation
The salary is negotiable and will be based on experience and knowledge of the market. The position offers attractive performance-based incentives tied to the achievement of sales targets. The expected pay range is Rs35,000 to Rs45,000 per month.

This is a full-time, in-person role based in Karachi, requiring regular market visits and direct customer engagement.