Sales Promotion Officer

We are seeking a motivated BTL Executive to join a leading multinational FMCG company. The ideal candidate will be responsible for planning and executing below-the-line marketing activities, closely monitoring field performance, and ensuring that key performance indicators (KPIs) are consistently met. This role demands strong collaboration with sales teams and vendors, along with thorough reporting and analysis of on-ground activations to drive successful project outcomes.

Key Responsibilities

- Plan and execute BTL marketing activities effectively to meet organizational goals.
- Set targets and achieve KPIs related to BTL campaigns and field activations.
- Conduct field audits and back-checks to ensure the quality and effectiveness of activation programs.
- Recruit and onboard quality resources to support BTL projects.
- Evaluate vendors based on their performance and on-ground capabilities to maintain high standards.
- Perform invoice audits post-project completion to ensure financial accuracy.
- Monitor and track project performance on a daily and weekly basis to identify areas for improvement.
- Analyze project outcomes zone-wise and town-wise to optimize strategies.
- Coordinate with the sales team for joint campaign (JC) planning within assigned areas.
- Report on competitor activities to inform strategic decisions.

Required Qualifications

- Bachelor’s degree from a recognized institution.
- Minimum of 2 years’ experience in BTL marketing within reputable FMCG companies such as Nestle, PepsiCo, Marksman, BAT, Resource Linked, or Smollan.
- Proficiency in MS Office applications for data analysis and reporting purposes.
- Strong communication and presentation skills to effectively convey ideas and results.
- Ability to communicate clearly and negotiate effectively with customers and stakeholders.

Location: Sahiwal

This position offers an excellent opportunity to work in a dynamic FMCG environment, contributing directly to impactful marketing initiatives. Candidates with a proactive attitude and a passion for field marketing will find this role rewarding.