Sales Specialist/ Cold Caller

Spotlight GB Ltd is seeking a motivated and commercially minded Lead Generation & Sales Executive to join their remote team based in Pakistan. This full-time role involves working Monday to Saturday from 2:00 PM to 10:00 PM Pakistan Time. The position goes beyond cold calling or appointment setting; the successful candidate will take full ownership of the sales process. Responsibilities include identifying potential clients, generating new business opportunities, making outbound calls, qualifying prospects, conducting sales meetings, and consistently following up to convert leads into paying clients. Flexibility and a results-driven approach are essential, as managing active leads may require attention outside standard hours.

Key Responsibilities
- Research and identify businesses that could benefit from Spotlight GB’s services.
- Build and maintain targeted prospect lists based on industry, location, and campaigns.
- Identify key decision-makers such as business owners and directors.
- Conduct proactive outbound cold calls and outreach via telephone, email, LinkedIn, and WhatsApp.
- Professionally introduce Spotlight GB and understand prospects’ business challenges and objectives.
- Ask relevant discovery and qualification questions to identify genuine opportunities and buying intent.
- Qualify prospects before advancing them in the sales process.
- Book and personally conduct sales and discovery meetings, presenting relevant services, case studies, and solutions.
- Handle common questions and objections professionally, discussing approved services and next steps.
- Agree on clear actions after every meeting and maintain consistent follow-up.
- Manage prospects through the sales pipeline until a clear outcome is reached, including re-engaging those not ready to proceed immediately.
- Escalate complex opportunities to management and provide necessary information for proposals or customized strategies.
- Keep an organized and up-to-date sales pipeline, recording all interactions accurately in the CRM.
- Provide regular updates to management on activity, feedback, objections, and opportunities.
- Attend internal meetings, training sessions, and performance reviews.
- Continuously improve knowledge of Spotlight GB’s services and sales techniques.

Required Qualifications
- Excellent spoken and written English with strong communication and interpersonal skills.
- Confidence in engaging UK business owners and decision-makers.
- Previous experience in lead generation, cold calling, telesales, appointment setting, sales, or business development.
- Comfortable conducting telephone and video sales meetings.
- Strong listening, questioning, and objection-handling skills.
- Ability to build rapport quickly and maintain disciplined follow-up.
- Good organizational and time-management skills with the ability to work independently in a remote environment.
- Proactive, self-motivated, and able to handle rejection professionally.
- Familiarity with CRM systems or sales pipelines.
- Reliable internet connection and a professional home workspace.
- Willingness to learn and grow within the role.

Preferred Qualifications and Benefits
Experience in digital marketing, advertising, websites, SaaS, technology, or B2B services is advantageous but not essential. The role offers an opportunity to develop a strong career in B2B sales and business development rather than a basic calling or data-entry position. Performance will be measured by the quality and consistency of lead generation, sales meetings, follow-up, pipeline management, and contribution to company growth. Candidates who are confident, results-focused, organized, and eager to take responsibility will thrive in this position.

Only serious applicants with relevant experience, especially dealing with UK clients or businesses, should apply. This role is ideal for those committed to building a long-term career in sales and business development.