Shopify Growth & Meta Ads Manager

SalesNest

Multiple Cities, Pakistan

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Posted 4 days ago 12 views Report Job

SalesNest is seeking a skilled Shopify Growth & Meta Ads Manager who specializes in e-commerce growth through strategic media buying and advertising campaign management. This role focuses on driving sales and improving return on ad spend (ROAS) by leveraging Meta Ads, TikTok Ads, and Shopify platforms to optimize brand performance within the US market, particularly in the supplement sector. The ideal candidate brings at least two years of hands-on experience executing media buying strategies for US-based supplement brands, with a proven track record of delivering measurable campaign results. This position requires proficiency in campaign setup, budget optimization, creative testing, and performance analytics to optimize conversion rates and scale successful advertising strategies. The candidate does not manage a team but works independently to execute high-impact campaigns that support SalesNests growth objectives. The Shopify Growth & Meta Ads Manager will take ownership of campaign design, analysis, and refinement across multiple digital channels, emphasizing Meta and TikTok Ads platforms. Leveraging expertise in Facebook Ads Manager and conversion rate optimization, the candidate will analyze performance data continually, adjusting budgets and creatives to maximize efficiency and profitability. Close collaboration with internal stakeholders is essential to align advertising strategies with business goals and to ensure all campaigns adhere to best practices in targeting, creative testing, and compliance. Experience in e-commerce, particularly with Shopify stores, is critical to understanding the customer journey and optimizing funnel performance from click to purchase.
Responsibilities

Design, launch, and manage Meta and TikTok advertising campaigns focused on US-based supplement brands to maximize ROAS and minimize CPA.
Perform comprehensive campaign analysis using performance analytics and reporting tools to identify opportunities for optimization and scale.
Manage advertising budgets strategically to optimize spend distribution and improve overall campaign efficiency.
Conduct ongoing creative testing by evaluating ad copy, visuals, and targeting criteria to identify high-performing ads and eliminate underperformers.
Execute conversion rate optimization strategies on Shopify storefronts and related funnels to improve customer acquisition and sales.
Monitor and adjust Meta Ads Manager campaigns to comply with platform policies while achieving aggressive marketing goals.
Collaborate with cross-functional teams to align advertising initiatives with product launches, promotions, and overall marketing strategies.
Maintain detailed documentation and proof of previous campaign performance, including key performance indicators such as ROAS and CPA, when requested.
Stay current with evolving trends and algorithm changes within Meta and TikTok ad platforms to continuously improve campaign outcomes.
Provide data-driven insights and recommendations for campaign scaling without increasing budget disproportionately.
Optimize audience targeting and retargeting strategies based on performance metrics and customer behavior data.
Work independently and efficiently to meet deadlines and deliver high-quality campaign outputs without direct team management responsibilities.