Email Marketing Specialist – Services

Scaleup Connect

Posted 2 hours ago Report Job

PKR. 150,000 - 150,000/Month

Job Type: Full-Time
Mode of Work: Onsite
Location: Karachi
Working Days & Timings: Monday – Saturday | 6:00 PM – 3:00 AM
Experience Required: 3 – 4 Years

Job Overview

We are looking for an experienced Email Marketing Specialist – Services to develop and execute go-to-market strategies, manage targeted outbound email campaigns, and generate qualified leads to support business growth. The ideal candidate will have expertise in email marketing, lead generation, CRM management, campaign optimization, and data-driven marketing strategies.

Responsibilities
Key Responsibilities

Develop and execute go-to-market strategies for AI-powered products, services, and new business initiatives.
Support product launches, market positioning, promotions, and customer adoption strategies.
Identify target markets, customer segments, business opportunities, partnerships, and revenue streams.
Conduct market research, competitor analysis, and customer profiling to improve marketing decisions.
Build targeted prospect lists based on industries, job roles, company size, locations, and buyer personas.
Plan and execute outbound cold email campaigns to generate qualified leads and sales opportunities.
Create engaging email content, subject lines, value propositions, follow-up sequences, and automated outreach campaigns.
Manage and optimize email automation tools, sending domains, inboxes, and campaign workflows.
Monitor email deliverability, sender reputation, bounce rates, open rates, reply rates, and conversion performance.
Conduct A/B testing for email messaging, subject lines, CTAs, audience segments, and campaign timing.
Develop lead-generation campaigns aligned with sales and customer acquisition goals.
Collaborate with sales teams to qualify leads, schedule meetings, and convert prospects into business opportunities.
Prepare sales proposals, commercial offers, pricing models, and outreach materials.
Track campaign performance, sales pipelines, lead quality, acquisition costs, and revenue contribution.
Generate performance reports and provide insights for improving GTM strategies.
Utilize CRM platforms, AI-powered sales tools, analytics, and automation systems to improve outreach effectiveness.
Collaborate with product, marketing, sales, and leadership teams to maintain consistent brand messaging.
Support digital marketing initiatives, industry outreach, networking activities, and brand visibility.
Continuously improve email campaigns, customer engagement, and conversion strategies through data analysis.

Requirements & Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Computer Science, or a related field.
3–4 years of experience in email marketing, outbound campaigns, lead generation, or growth marketing.
Strong understanding of email automation, CRM platforms, and marketing analytics.
Experience with B2B prospecting, cold outreach, and sales funnel optimization.
Ability to analyze campaign data and implement performance improvements.

Required Skills