Performance Marketing Specialist – B2B | B2C | Marketplaces

Scaleup Connect

Posted 2 hours ago Report Job

PKR. 180,000 - 180,000/Month

Location: Bahadurabad, Karachi
Job Type: Full-time, On-site
Working Hours: 3:00 PM – 12:00 AM
Working Days: Monday to Friday
Experience Required: 3–4 Years

Job Overview

We are looking for a Performance Marketing Specialist to manage, optimize, and scale paid marketing campaigns across B2B, B2C, and marketplace channels. The ideal candidate should be data-driven, performance-focused, and experienced in managing campaigns across multiple advertising platforms with a strong focus on ROAS, conversions, lead generation, and growth.

Responsibilities

Key Responsibilities

Manage and optimize Google Ads campaigns to improve performance and ROI.
Plan and execute paid campaigns across Meta, TikTok, and LinkedIn Ads.
Manage and optimize Amazon Ads for marketplace growth.
Track campaign budgets, ROAS, CPA, conversions, and other performance metrics.
Develop data-driven strategies to improve targeting, lead generation, and conversions.
Analyze campaign performance and identify opportunities for optimization and scaling.
Communicate campaign results, insights, and recommendations to clients.
Take ownership of assigned campaigns and ensure performance goals are achieved.

Skills & Experience

3–4 years of experience in paid advertising or performance marketing.
Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Strong understanding of campaign optimization, audience targeting, analytics, and performance tracking.
Strong analytical, reporting, communication, and problem-solving skills.
Amazon Ads experience preferred; willingness to learn is required if not previously exposed.
B2B industry experience preferred.

Qualification

Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field is preferred.