Script Writer

We are seeking a research-driven Script Writer with a strong understanding of the US market and social media trends. This role is designed to bring structure, direction, and clear intent to our social media content efforts. Rather than producing content randomly, the ideal candidate will conduct thorough research on relevant B2B creators, analyze successful content formats, and develop a well-defined content strategy and calendar for the creative team to execute effectively.

Key Responsibilities

- Conduct in-depth research on US-based B2B companies, founders, and content creators across platforms such as LinkedIn, Instagram, X (formerly Twitter), and YouTube.
- Identify high-performing content formats, topics, hooks, and visual styles that resonate with the target audience.
- Curate and shortlist reference content ideas, providing clear explanations of why they work, including audience appeal, messaging, and format.
- Translate research findings into a clear, actionable content strategy aligned with overall company goals.
- Develop and maintain a monthly or weekly content calendar with defined themes and objectives to guide content production.
- Collaborate closely with designers, motion artists, and video editors to ensure all content aligns with the established strategy.
- Continuously refine and optimize the content strategy based on performance metrics, emerging trends, and platform behavior.
- Ensure that all content remains audience-focused, business-relevant, and consistent in tone and direction.

Required Qualifications

- 3 to 5 years of professional experience in script writing, preferably with a focus on digital or social media content.
- Strong understanding of US B2B audiences and the nuances of business-focused content.
- Proven ability to analyze social media trends and convert insights into actionable content ideas.
- Excellent communication skills, capable of clearly explaining ideas to both creative and non-creative team members.
- Experience working with content calendars and planning tools to organize and schedule content effectively.

Location and Work Environment

This position is based onsite in Lahore, specifically on Jail Road. The work schedule is from 9:00 AM to 6:00 PM, and the role requires in-person attendance at the office.

This opportunity is ideal for a strategic thinker who enjoys combining research with creativity to build impactful social media content that drives business results. If you are passionate about understanding audience behavior and crafting purposeful scripts that align with business objectives, this role offers a dynamic environment to apply your skills and grow professionally.