Search Engine Optimization Executive

Digital Otters is seeking a skilled and results-oriented SEO Executive to join our team at our Lahore office. The ideal candidate will have a strong understanding of how to enhance search visibility, increase organic traffic, and implement effective SEO strategies that drive measurable business outcomes. This is a full-time, on-site role requiring presence at our Lahore location, with working hours from 11:00 AM to 8:00 PM. Remote or hybrid work arrangements will not be considered.

Key Responsibilities

- Conduct comprehensive keyword research to identify valuable search opportunities.
- Execute on-page SEO tasks including optimizing titles, meta descriptions, headings, internal linking, content, and URL structures.
- Perform technical SEO audits and collaborate with relevant teams to resolve issues related to crawlability, indexing, site speed, Core Web Vitals, and other technical factors.
- Develop and implement off-page SEO and link-building strategies to enhance domain authority.
- Monitor keyword rankings, organic traffic, conversion rates, and overall SEO performance metrics.
- Collaborate with content teams to create SEO-driven content strategies that align with business goals.
- Analyze competitors to uncover growth opportunities and stay ahead in search rankings.
- Optimize existing website pages and landing pages to improve rankings and increase conversions.
- Utilize tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms for data analysis and reporting.
- Prepare regular SEO performance reports with actionable insights for stakeholders.
- Stay informed about the latest Google algorithm updates and SEO industry trends.
- Manage multiple client SEO projects simultaneously, ensuring timely delivery of all tasks.

Required Qualifications

- Proven hands-on experience in Search Engine Optimization.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Proficiency in keyword research and competitor analysis.
- Experience using SEO tools including Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
- Basic understanding of WordPress and website optimization techniques.
- Ability to analyze data effectively and translate insights into actionable SEO strategies.
- Excellent communication, research, and problem-solving skills.
- Capability to manage multiple projects and meet strict deadlines.

Preferred Qualifications and Additional Information

- Experience working in an agency environment is considered an advantage.
- Candidates should possess a proactive, analytical mindset with attention to detail.
- A deep understanding of how SEO impacts traffic, lead generation, and overall business growth is essential.
- This position requires full-time, on-site commitment at our Lahore office. Candidates must be available to work from 11:00 AM to 8:00 PM daily.

If you are passionate about driving SEO results beyond just ranking improvements and are eager to contribute to business success through strategic search optimization, we encourage you to apply.