Search Engine Optimization Executive

Tanveer Salt Traders®️ is a globally recognized producer, supplier, and exporter of Himalayan Pink Rock Salt, serving over 55 countries with an annual production capacity of 3,000 MT. The company offers a diverse product range including edible salts, spa products, decorative lamps, cooking slabs and plates, animal salt licks, and candle holders. With more than 30 permanent clients across key international markets such as Germany, the USA, China, Turkey, Korea, and France, Tanveer Salt Traders®️ is committed to delivering top-quality products and exceptional customer service. The company operates under strict health-conscious and eco-friendly standards, supported by ISO 22000:2018, ISO 9001:2005, and HACCP certifications. Guided by the principle “Quality is the Best Business Plan,” Tanveer Salt Traders®️ fosters long-term, mutually beneficial relationships with its partners.

This full-time, on-site position based in Lahore seeks a Search Engine Optimization (SEO) Executive to enhance the company’s online presence. The SEO Executive will be responsible for conducting comprehensive keyword research, optimizing website pages and product listings, and performing regular on-page SEO updates aligned with business objectives. The role involves planning and executing link-building strategies, monitoring organic search rankings, and conducting SEO audits to identify issues and opportunities for improvement. Collaboration with content, marketing, and sales teams is essential to boost online visibility, support international market reach, and drive qualified traffic to the company’s digital platforms. Daily tasks include tracking performance metrics, preparing detailed reports, and staying updated with the latest search engine algorithms and industry best practices.

Key Responsibilities

- Conduct thorough keyword research to identify growth opportunities and optimize content accordingly.
- Perform on-page SEO optimizations including meta tags, URL structures, internal linking, and content enhancements.
- Develop and manage ethical, high-quality link-building strategies to improve domain authority and search rankings.
- Monitor organic search performance and analyze SEO metrics to provide actionable insights.
- Execute regular SEO audits to detect technical issues and recommend improvements.
- Collaborate closely with content creators, marketing, and sales teams to align SEO strategies with business goals.
- Track and report on SEO performance metrics, ensuring continuous improvement.
- Stay informed about changes in search engine algorithms and implement best practices to maintain competitive advantage.

Required Qualifications

- Strong expertise in keyword research and SEO audits to evaluate technical and content performance.
- Practical experience in on-page SEO techniques such as meta tag optimization, URL structuring, and internal linking.
- Proven ability to develop and manage link-building campaigns focused on quality and ethical standards.
- Knowledge of social media marketing to support broader digital visibility and brand awareness.
- Proficiency with SEO tools including Google Search Console, Google Analytics, and keyword research platforms.
- Basic understanding of HTML and CSS is advantageous.
- Bachelor’s degree in Marketing, Digital Media, Business, IT, or a related field, or equivalent practical experience.
- Strong analytical, reporting, and communication skills with the ability to work effectively in a fast-paced, on-site environment.

Preferred Qualifications and Additional Advantages

- Experience working in B2B or export-oriented industries.
- Familiarity with e-commerce platforms and international market dynamics.

This role offers the opportunity to contribute to a globally respected brand while developing expertise in SEO within a dynamic, export-focused company.